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color data, color statistics, color palettes, green color palettes, color theory, Pantone colors, Pantone color of the year, green, green color combinations, color ideas, how to select colors for your brand, Nicte Creative Design, infographics

Cultural Influences Connected to Color

Did you know that cultural influences connected to color can influence our perception? Our location, religion, sex — even how...

Graphic design, visual marketing, graphic design is not marketing

Graphic Design is Not Marketing

Graphic Design is not marketing. Though this statement may ruffle some feathers, read on to learn why… In marketing you...

branding, branding copyrights, Poo-Pourri lawsuit, branding copycats

When Branding Brilliance Inspires Imitation

Every brand can create an innovation that also solves a problem. Sometimes, that problem lies behind closed doors where ladies would...

color palettes, green color palettes, color theory, Pantone colors, Pantone color of the year, green, green color combinations, color ideas, how to select colors for your brand

2017 Color Trends That Influence Consumers

We know people are deeply affected and influenced by color — both psychologically and emotionally. Color has meanings that come...

advertising in the holidays, black friday ads, holiday advertising

Advertising for the Holidays

It’s that time of the year where brands put their best deals forward with advertising for the holidays! Coming up...

design, branding, strategic design, small business branding

Why Brands Need to Design with a Why

Companies and designers need to STOP focusing on just making things pretty. Applying conceptual and strategic design – and one that...

design, branding, strategic design, small business branding, color theory, brand colors

The Purchase Power of Color

As visual creatures, we naturally create connections between brands and their color. Starbucks has their green (PMS 3425 to be exact),...

Branding, Design strategy, Trends

How Trends Can Serve or Fail Your Branding Process

It’s easy to see how current trends can be a big influence when in the process of creating or reshaping your...

Game of Thrones, Branding, Title Credits

Game of Thrones: Title Credits – A Designer’s Dream!

Another in NCD’s series studying design in movies, television and commercials. Besides being fun, if you are promoting a product, branding...

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