8 Facts You Probably Didn’t Know About Adobe Express

If you are look­ing for an easy way to cre­ate brand­ed con­tent with­out learn­ing com­plex design soft­ware, Adobe Express (for­mer­ly Adobe Spark) may be your answer. Whether you need to cre­ate a fly­er for an upcom­ing event, social media con­tent for your busi­ness, or just want to make some sim­ple edits to a PDF doc­u­ment, Adobe Express has you cov­ered. This blog will look at eight facts about Adobe Express you might not know.

We have seen how the con­tent cre­ation land­scape has dras­ti­cal­ly changed. The ele­va­tion of AI tools cre­ates acces­si­ble con­tent cre­ation, enabling more brands with tighter bud­gets to mar­ket them­selves. Any­one can now cre­ate any­time, any­where with tools like Adobe Express.

If you find it shock­ing that we are shar­ing this valu­able resource as a brand­ing and design firm, don’t be! We’ve lever­aged Adobe Express for years to help our clients main­tain and grow the brands we design. We train our clients on man­ag­ing their assets so they can feel con­fi­dent about mar­ket­ing their brand. 

A Brief History of Adobe Spark to Adobe Express

Before we get into the juicy details of Adobe Express, we’ll cov­er a short his­to­ry as many believe this is a “new com­peti­tor to Can­va,” when in fact, they’ve been around for many years.

1. Adobe Express launched in Decem­ber 2015 as an iOS app known as Adobe Post. It lat­er became known as Adobe Spark when it released its desk­top ver­sion in 2016.

2. Adobe Express start­ed as a fam­i­ly of Spark Video, Spark Page, and Spark Post. Spark Post is what we now call Adobe Express. Spark Video and Spark Page still retain their orig­i­nal name.

3. In 2018, the first and only course on Adobe Spark Post launched on LinkedIn Learn­ing (for­mer­ly Lynda.com). Since then, Adobe Express has evolved so much that Nicte and LinkedIn teamed up again for a com­plete­ly new course: Learn­ing Adobe Express. This video cov­ers some of the incred­i­ble evo­lu­tion of Adobe Express.

Creating Content Just Got Easier

4. Con­tent cre­ation can some­times feel overwhelming—especially if design feels over­whelm­ing. With Adobe Express, you have access to THOUSANDS of pro­fes­sion­al­ly designed tem­plates that you can eas­i­ly mod­i­fy to make your own.

You can use the search field to get spe­cif­ic about the tem­plates you want to use or go broad with your search. This video from our course cov­ers this in-depth.

5. Brands in Adobe Express allow you to quick­ly set up a brand with your logos, col­ors, fonts, and cus­tom brand­ed tem­plates. This fea­ture is the one used the most with our clients when devel­op­ing their brand! It speeds up your con­tent cre­ation work­flow, and it allows any­one using these assets to stay on brand.

6. With Adobe Express, you’ll nev­er be con­fined to your desk­top or lap­top again. You can start on the web and fin­ish on your mobile device. No mat­ter where you are, you can use the app to cre­ate con­tent as your designs will sync across your Adobe Cre­ative Cloud.

7. Quick Actions will be your new best friend in Adobe Express! Use quick actions to remove back­grounds, blend effects, crop and trim videos, com­bine and edit PDFs, and more! This video from our course cov­ers an in-depth look at Quick Actions.

8.One of the lat­est fea­tures of Adobe Express is the capa­bil­i­ty to sched­ule your social media con­tent using Sched­ule! If you have been man­u­al­ly post­ing your con­tent or are tired of switch­ing back and forth between third-par­ty apps, you can now sched­ule your con­tent across your Twit­ter, Insta­gram, or Face­book. This fea­ture is avail­able to Adobe Express pre­mi­um plans and Cre­ative Cloud plans. 

Adobe Express is a great way to cre­ate pro­fes­sion­al-look­ing graph­ics quick­ly. With thou­sands of tem­plates to choose from, you can find the per­fect one for your needs and cus­tomize it to make your own, or start from scratch with cus­tom brand­ed tem­plates. You can cre­ate on the web, fin­ish on mobile, and sched­ule your social media posts. 

If you want to learn more about using Adobe Cre­ative Cloud Express, be sure to check out my lat­est course Learn­ing Adobe Cre­ative Cloud Express. In this course, we show you all of the fea­tures of Adobe Express to get start­ed cre­at­ing con­tent right away!