Dogs on Deploy­ment had sev­er­al fundrais­ing ini­tia­tives at a nation­al lev­el. One of them was their annu­al fundrais­ing cam­paign, where they part­nered with local brew­eries through­out the nation to host events where the pro­ceeds went to the non-prof­it. Each year the Dogs on Deploy­ment Mil­i­tary Pet of the Year would be fea­tured on the mar­ket­ing col­lat­er­al with our cus­tom illus­tra­tion of the pet. These events gen­er­at­ed thou­sands of dol­lars, raised brand aware­ness at a local lev­el, and even secure new vol­un­teers for the non-prof­it. It is essen­tial they have a fundrais­ing cam­paign brand­ing that grabs atten­tion and cap­tures the spir­it of their work.