Let’s Connect < Color > With A
Purpose-driven Brand Strategy

The beating corazón of your brand is the story it tells


work with us

Nicte Creative Design is a multi-cultural award-winning branding and design firm that connects color, cultura and design with a purpose driven brand strategy. 

We build bold brands that exist beyond carisma. Because after carisma fades, character is what stands the test of time.


Our process creates messaging that aligns with what <people> can’t always articulate.

Nicte Creative Design's image of notes

We aren't just turning words into images — we go beyond what others perceive. By digging deep into your brand essence, we define your brand core and use visuals to show you what context should look like for your product or service — whether through brand design with a rooted history or the strategy to support it.


We design for Huemanity to bring communities together.

We deepen emotional connections to your brand organically through color psychology. Our process leverages color beyond science and pretty palettes because we know color's impact as a deeply-rooted universal language tied to emotion, cultural heritage, and symbolism. Every element in our designs has purpose and tied to the brand strategy.


We connect creative problem solving with strategy and systems.

We've got systems to help you nurture meaningful relationships that produce predictable outcomes. We create solutions that raise brand awareness, strengthen brand loyalty and create brand continuity.


Graphic Design USA
Plann logo


Offeraki is the only mobile cultural mercado dedicated to Latino and Hispanic users in the U.S. The app was created to provide a safe space for buying and selling products that reflect our community’s culture and energy—no matter our language needs.

My Home is Here Branding and illustrations Ad By Nicte Creative Design

This $4 million study was designed to gather feedback from nearly 18,000 residents. The results informed safe housing access, community impact, infrastructure, and work through 2030. Commissioned by Harris County and conducted by the Kinder Institute for Urban Research.

Smith Davidson Leadership Initiative branding styleguide design by Nicte Creative Design

Smith Davidson Leadership Initiative (SDLI) recruits, selects and teaches Johnson C. Smith University and Davidson College students how to become leaders who make a disproportionate impact in the life of a city.

Creativity Takes Community with Adobe Spark templates by Nicte Creative Designs

We partnered with Adobe Express (formerly Adobe Spark) in the Creativity Takes Community and designed templates and illustrations.

You’re worth más than pixels or a logo. We’re here to help you <break barriers>.

Our Services

Brand Strategy

Creativity without a brand strategy is like baking cake without huevos. Drive brand success with strategy.

> Branding or Rebranding

> Brand positioning & messaging

> Brand purpose, mission, vision

> Brand cultura, heritage, inclusion

> Brand personality/archetypes

> Empathy mapping

> Brand journey

Brand Design

Create synergy with your audience to raise brand awareness and strengthen brand continuity.

> Brandmark design

> Brand identity system

> Stylescapes

> Color psychology

> Typography

> Brand style guide (informative)

> Brand guidelines (strategic)

Brand Más

Amplify your brand communication with additional solutions that are built for impact.

> Bilingual messaging

> Illustrations

> Social media templates

> Publication design

> Marketing campaigns

> Infographics

> Presentation design

> Brand management

> Signage

There's Más

We've set a goal to empower the world with education and resources that are accessible to all. Check out our courses and workbooks on branding, color psychology and design.

We Love Working With Visionary Companies That

Value ethnic & cultural diversity

Embody impact over greed

Reject sameness

Dare to have fun

Embrace sustainability

>> Small to mid-size businesses >> Start ups
>> Non-profits >> B2B & B2C >> Universities

They Say

Client Praise & Success Stories

Because she came highly recommended, she was a natural choice...

I've worked with Nicte several times now in my work with Adobe Spark, and highly recommend her work. She was introduced to me as a Spark brand ambassador with design expertise. Because she came highly recommended, she was a natural choice when deciding on an influencer to partner with in launching Adobe Spark's Tip Tuesday IGTV series. Her reliability and diligence provided a known factor in the experimental world of IGTV.

Courtney Thomas,
Social Media Manager/Strategist | Adobe Spark

Working with Nicte was like a breath of fresh air. She is incredibly professional and came prepared. She had great ideas for how to improve what we needed from her and executed flawlessly. I look forward to working with her more.

Leigh Cooper,
Lead Content Strategist | Community Engagement at Adobe

Nicte's cultural diversity brings a vision that represents a current view of our nation’s ethnic populous. Her integrity, expertise, and faith in the creative process make her a formidable member of any team that needs to win. She quickly earned my trust and loyalty, and is still my favorite go-to designer to date.

Maya ForD,

Principal | Ford Momentum

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