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ABOUT NCD
building brands with corazón and strategy
At Nicte Creative Design, we believe that every brand has a story worth telling, and our mission is to bring those stories to life with strategy and design.
As a multi-cultural, award-winning branding firm, we specialize in transforming scattered visuals and messaging into cohesive, purpose-driven identities that resonate deeply with your audience.
nuestra cultura
Our foundation lies in purpose-driven cultural branding, blending heritage and empathy to craft emotionally and culturally resonant brands.
Drawing inspiration from the Mayan goddesses Nicte and Ixchel, our name reflects blooming creativity and enduring love for design. These roots shape not only our identity but also our approach to branding, where culture and emotion intersect at every step.
We use color psychology as language to evoke emotions and strengthen cultural connections, crafting designs that go far beyond aesthetics. Your brand becomes a symbol of genuine value and connection, built to grow and endure.
What
we do best
We thrive on working with visionary companies that value diversity, sustainability, and cultura. Whether you’re reimagining your brand or building from the ground up, we offer tailored solutions to help you achieve your goals.
Brand Strategy
Uncover your brand’s essence and align it with your audience's needs through empathy mapping, language refining, and value definition.
Brand Design
From logo suites, color psychology, to custom patterns and brand kits, we create comprehensive visual systems grounded in strategy and cultural relevance.
Consulting & Training
Empower your team with the knowledge and tools to manage your brand seamlessly, even after the design process is complete.
Our Promise
From the first sketch to the final deliverable, we design brands with intention and heart. Our process is collaborative, transparent, and deeply rooted in building lasting relationships that help your brand flourish.
When you work with us, you’re not just hiring a branding firm; you’re gaining a partner who is just as passionate about your growth as you are.
meet our team
Nicte
Principal & Creative Cultivator
fueled by cultura curiosity
Nicte Cuevas is an award-winning Latina Brand Strategist, Graphic Designer with over 20 years of experience. She connects color, cultura, and design into a purpose-driven brand strategy for visionary companies. Through empathy-driven methodology, Nicte evolves, invigorates, and amplifies businesses’ unique brand positions. Her roots from Venezuela, Mexico, and Colombia deepen love and commitment to cultural diversity in her work. Nicte has taught thousands worldwide with courses on branding, color psychology, and design as a LinkedIn Learning instructor.
Bailey
Digital Marketing
fueled by systems
Bailey is military spouse and a certified digital marketing specialist with a focus on social media and email marketing. Her incredible project management experience helps NCD develop and coordinate our digital marketing distribution from our social media, email marketing to blogs.
We Love Working With Visionary Companies That
> Value ethnic & cultural diversity
> Embody impact over greed
> Reject sameness
> Dare to have fun
> Embrace sustainability
select clients
Adobe
Adobe Express
LinkedIn
CreativePro Network
The Houston Zoo
Pets Best Insurance Services
Girl Scouts of Kansas Heartland
Appleyard Agency
Ford Momentum!
Behance Live
SDLI | Davidson College
Lazy Dog Cookie Co. Inc.
One Earth
Military Luggage Company
Dogs on Deployment & Purina
Red Door Group & AHRN.com
Dignity Memorial
Service Corporation International
Our Select Awards
2019 GDUSA American Graphic Design Award (x2)
2016 GDUSA American Packaging Design Award
2015 GDUSA American Graphic Design Award (x4)
2014 GDUSA American Graphic Design Award (x3)
2014 GDUSA American Package Design Award
2014 Communitas Award
2014 MARCOM Awards (Platinum + Gold)
2014 GDUSA Health + Wellness Design Award
2013 GDUSA Hispanic Graphic Design Awards (x2)
We help growing brands turn scattered visuals and messaging into a unified, purpose-driven identity through brand strategy and design.
LET’S CONNECT AQUÍ
© 2005–2025 Nicte Creative Design LLC All Rights Reserved.