I'm Nicte

I connect color, cultura, and design into a purpose-driven brand strategy for visionary companies. Through empathy-driven methodology, I invigorate brand awareness, enhance community connections, and amplify a businesses’ unique brand position.

Nicte Cuevas, owner of Nicte Creative Design

¡Viva la vida!

I’m proud of my Latin heritage! My roots from Venezuela, Mexico, and Colombia deepen my love and commitment to cultural diversity in our work. Understanding the importance culture and heritage play in our communities, I deliver captivating messages for brands to prompt emotional and cultural connections among desirable audiences. These result in community connections, inclusion, empowerment, and profitable outcomes. Over the last two decades, I’ve worked on large rebrands and brand strategies in English and Spanish across the U.S. and worldwide.

select accolades 

Graphic Design USA People to Watch: 2015 and 2020.

Level C Certified Brand Specialist 

Level C Certified Brand Strategist

B.F.A. in Graphic Communications from the University of Houston.

My passion for empowering others led me to partner with LinkedIn. As a LinkedIn Learning instructor, I’ve taught thousands worldwide with several courses on branding, color psychology, and design. My courses have over 100k views and 61,354 learners.

  Un Poco de Press y Más 

Clients, speaking and press

select clients

Adobe Creative Cloud Express
(formerly Adobe Spark)
The Houston Zoo
Ford Momentum!

Behance Live
SDLI | Davidson College
Lazy Dog Cookie Co. Inc.
Dogs on Deployment & Purina
Red Door Group & AHRN.com
Dignity Memorial
Service Corporation International

speaking & workshops 

Adobe MAX – How Creators Can Thrive

Adobe MAX – Leveraging Adobe Apps

Present to Succeed

Adobe Creative Cloud & Behance Live

AIGA San Antonio LinkedIn for Creatives

AIGA Midwest Design Week Panelist

AIGA San Antonio Contrastes Relevantes

Creative Mompreneur Conference

San Antonio Startup Week

beyond work

My passion for my creative work is fueled by boundless cultural curiosity. I nurture my creative process by continually finding new and varied sources of inspiration and education — observing all around, exposing myself to art, reading, being in nature, taking photos, even doodling in the sand. All inspire me to see, think, and design beyond what the ordinary eye perceives.

Being a military spouse and a momma to a miracle boy, my determination in a transitory lifestyle has heightened my adaptability, resilience, and communication.