I'm Nicte!

As the Principal and Creative Cultivator at Nicte Creative Design, I've got an unending passion for empowering businesses with strategic design and branding. 




Nicte Cuevas is an award-winning Brand Strategist and Graphic Designer who uses empathy-driven tactics to help evolve, invigorate, and amplify businesses’ unique brand positions.

Nicte translates the complexities of color into nuanced, purpose-driven stories using color psychology and intentional messaging tools. She co-creates captivating messages with brands to prompt emotional and cultural connection among desirable audiences, for profitable outcomes.

Over the last two decades, Nicte has worked on large rebrands and brand management projects across the U.S. and around the world, in English and Spanish. She loves to contribute to culturally diverse projects and being creatively challenged by serving a variety of businesses and audiences. As a LinkedIn Learning instructor and author, Nicte has empowered thousands of professionals and organizations worldwide. Her courses empower individuals and teams to engage deeply with their brand values and amplify brand recognition in authentic ways.

Fueled by boundless curiosity
Nicte's passion for my creative work is fueled by boundless curiosity. She nurtures her creative process by continually finding new and varied sources of inspiration and education — observing all around, exposing herself to art, reading, being in nature, taking photos, even doodling in the sand. All inspire her to see, think, and design beyond what the common eye perceives. And because of her strong Latin heritage and being tri-lingual, she often incorporates elements of different cultures into her work.

Being a military spouse and a momma to a miracle boy, Nicte’s impassioned determination in a transitory lifestyle has heightened her commitment to working meticulously while remaining adaptable and communicative. She delivers high-value, time-optimized results through personalized, detailed-focused collaboration.

As the principal at Nicte Creative Design, Nicte helps catapult compelling brands toward their goals while fulfilling her mission to use design as a catalyst for positive impact. She’s proudly supported multiple large brands in achieving stellar outcomes, including Adobe Creative Cloud, Adobe Spark with Twitter Business, LinkedIn, Dogs on Deployment (a Purina partnership), and the Houston Zoo. Nicte's work has earned her coveted features in Graphic Design USA People to Watch in 2015 and 2020. Nicte holds a BFA in Graphic Communications from the University of Houston.

Prior to starting Nicte Creative Design in 2011, Nicte worked for a newspaper, multiple design firms, and was an in-house designer for both small and larger companies, including The Houston Zoo.