Marketing to Women is Not About Using Pink
Stereotyping is Long Gone Marketing to Women has certainly changed throughout time. Most women no longer dream of pink dresses...
How to Create Eye-catching Graphics on Adobe Spark Post
The challenge to stand out in marketing is growing every day, whether you’re utilizing ever-changing social media options like Stories...
Living Coral: A Hue To Liven Up Your Marketing
Pantone announced that Living Coral (PANTONE 16–1546) is the color of the year for 2019. My Annual Color Trend Guidebook focuses on...
How To Make Quick and Easy Graphics for Holiday Marketing
From Halloween through New Year’s Day, you need eye-catching graphics to grab attention, no matter what your business, service or...
Traveling to Teach for LinkedIn Learning
In mid-October, LinkedIn Learning / Lynda.com released my first video course called Learning Adobe Spark Post! In it, I teach...
Design Mistakes to Avoid on Social Media
Let’s be honest, making your brand stand out from the crowd is a challenge. We carefully plan our content to...
7 Tools Every Small Business Must Have
Owning a small business is not easy! In honor of small business week, we wanted to share some things we...
Universal Language Beyond Words
Language is a universal power in which we communicate. It’s diversity spans across countries, tribes, communities and nations. Our communication...
Is Your Visual Communication Falling Short?
We all know that visual communication plays an important role in your brand. However, there are also times when you...
Emotional Branding and Color
We all know it’s a competitive world out there. Staying top of mind as a brand is ever more crucial....
5 easy ways to improve your typography
There are literally thousands of typefaces / fonts out there. Knowing which font combinations are the best to use can...
Cultural Influences Connected to Color
Did you know that cultural influences connected to color can influence our perception? Our location, religion, sex — even how...
Graphic Design is Not Marketing
Graphic Design is not marketing. Though this statement may ruffle some feathers, read on to learn why… In marketing you...
When Branding Brilliance Inspires Imitation
Every brand can create an innovation that also solves a problem. Sometimes, that problem lies behind closed doors where ladies would...
2017 Color Trends That Influence Consumers
We know people are deeply affected and influenced by color — both psychologically and emotionally. Color has meanings that come...
Advertising for the Holidays
It’s that time of the year where brands put their best deals forward with advertising for the holidays! Coming up...
Why Brands Need to Design with a Why
Companies and designers need to STOP focusing on just making things pretty. Applying conceptual and strategic design — and one that...
The Purchase Power of Color
As visual creatures, we naturally create connections between brands and their color. Starbucks has their green (PMS 3425 to be exact),...
How Trends Can Serve or Fail Your Branding Process
It’s easy to see how current trends can be a big influence when in the process of creating or reshaping your...
Brand guidelines & why you NEED them
Brand guidelines serve as a powerful tool for your business to help you establish brand continuity. They help you establish...
How To Avoid the Pitfalls of Cheap Creative Work
Understanding the importance of investing in your business can help you avoid the potential pitfalls and consequences of going the cheap...
12 Ampersands That Make You Stand Out
Ampersands are commonly used to replace “and” in names and phrases. When it comes to design, these can certainly help...
The New Look for Instagram
If you haven’t seen it yet, Instagram introduced their new look. And the community is already sharing their opinions about...
NCD recognized as an elite design firm by GDUSA
Nicte Creative Design is proud to announce our winning design in the 2016 American Package Design Awards. Hosted by Graphic...
5 common design mistakes on social media
While your copy may be very valuable, humans will be attracted to visuals first. If their interest is peaked, they...
How Investing in Design Drives Profitable Returns
When investing in the services of a design firm, you may question how that can truly affect your bottom line....
5 Ways to Improve Your Typography in Your Marketing
Typography is like cooking a beautiful and delicious cake. If your cake turns out ugly, people may not want to...
Branding, Business Culture and Inc. 5000
We recently got back from the Inc. 5000 conference in Orlando, Florida. Three days of intense insight allowed us to...
10 Solutions to Your Font Search Headaches
There are thousands of fonts out there. Some are beautifully designed with delicate curves and well thought out harmony between...
The secrets behind famous logos
Have you ever wondered why logos have a particular design element, color or type style? Photography source for photo above:...
5 Secrets to Using Color in Design
Color theory can be an incredibly interesting and powerful way to enhance your message. This will be part of an...
Happy World Sea Turtle Day
June 16 is the world sea turtle day In celebration of today and our passion for conservation, we unveil...
HOLA! MEET NICTE CUEVAS
Nicte's specialty is empowering her clients through strategic design and branding. Her mission is to use design as a catalyst for positive change — where visual communication always has a purpose and intention. She has applied these when working with clients such as Adobe Creative Cloud, Adobe Spark and Twitter Business, LinkedIn Learning, Dogs on Deployment and Purina, Girl Scouts, and The Houston Zoo.
