Tools every small business must have, small business week, small business, small business tools, managing a small business, branding a small business, diy design tools

7 Tools Every Small Business Must Have

Own­ing a small busi­ness is not easy! In hon­or of small busi­ness week, we want­ed to share some things we...

Universal language beyond words, emojis, Pepsimoji campaign, Pepsi emojis, visual communication

Universal Language Beyond Words

Lan­guage is a uni­ver­sal pow­er in which we com­mu­ni­cate. It’s diver­si­ty spans across coun­tries, tribes, com­mu­ni­ties and nations. Our com­mu­ni­ca­tion...

Visual communication, branding tips, how to strengthen your brand

Is Your Visual Communication Falling Short?

We all know that visu­al com­mu­ni­ca­tion plays an impor­tant role in your brand. How­ev­er, there are also times when you...

2018 pantone color of the year, color trends, color palettes, green color palettes, color theory, Pantone colors, Pantone color of the year, green, green color combinations, color ideas, how to select colors for your brand

Emotional Branding and Color

We all know it’s a com­pet­i­tive world out there. Stay­ing top of mind as a brand is ever more cru­cial....

easy ways to improve your typography, improve your typography, how to improve your typography, type tips, typography tips, best web fonts, free font combinations

5 easy ways to improve your typography

There are lit­er­al­ly thou­sands of type­faces / fonts out there. Know­ing which font com­bi­na­tions are the best to use can...

color data, color statistics, color palettes, green color palettes, color theory, Pantone colors, Pantone color of the year, green, green color combinations, color ideas, how to select colors for your brand, Nicte Creative Design, infographics

Cultural Influences Connected to Color

Did you know that cul­tur­al influ­ences con­nect­ed to col­or can influ­ence our per­cep­tion? Our loca­tion, reli­gion, sex — even how...

Graphic design, visual marketing, graphic design is not marketing

Graphic Design is Not Marketing

Graph­ic Design is not mar­ket­ing. Though this state­ment may ruf­fle some feath­ers, read on to learn why… In mar­ket­ing you...

branding, branding copyrights, Poo-Pourri lawsuit, branding copycats

When Branding Brilliance Inspires Imitation

Every brand can cre­ate an inno­va­tion that also solves a prob­lem. Some­times, that prob­lem lies behind closed doors where ladies would...

color palettes, green color palettes, color theory, Pantone colors, Pantone color of the year, green, green color combinations, color ideas, how to select colors for your brand

2017 Color Trends That Influence Consumers

We know peo­ple are deeply affect­ed and influ­enced by col­or — both psy­cho­log­i­cal­ly and emo­tion­al­ly. Col­or has mean­ings that come...

advertising in the holidays, black friday ads, holiday advertising

Advertising for the Holidays

It’s that time of the year where brands put their best deals for­ward with adver­tis­ing for the hol­i­days! Com­ing up...

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