How to Look Your Best on Zoom Meetings

How To Look Your Best on a Zoom Meeting

Now that Zoom meet­ings have become a pri­ma­ry way we do busi­ness, it’s impor­tant how we present our­selves —and our...


7 Tips to Create Powerful Keynote Slide Decks

Pow­er­ful Keynote slide decks that get your mes­sage across effec­tive­ly are more impor­tant than ever, with the rise of online...


How to Adapt Your Brand During COVID

Covid has made us all adapt overnight to the way we inter­act, work, raise our kids, shop, clean and eat,...

Pantone's-Classic-Blue-Can Comfort-Your-Brand-Audience

Pantone’s Classic Blue Can Comfort Your Audience

Pantone’s Clas­sic Blue for 2020 is an all-pur­pose hue that can com­fort your brand’s audi­ence in these tur­bu­lent times.  There is far...


How to Create Infographics with Adobe Spark

Info­graph­ics are a pow­er­ful visu­al ally. Learn­ing how to cre­ate info­graph­ics with Adobe Spark is a great invest­ment of your...


Define Your Ideal Client Using Empathy Mapping

Have you ever encoun­tered an adver­tise­ment that made you feel that they lit­er­al­ly read your mind? That they under­stood exact­ly...

How Culture Affects the Meaning of Color Title Graphic

How Culture Affects the Meaning of Color

The same col­ors can tele­graph dif­fer­ent mes­sages depend­ing on the back­ground or cul­ture of your viewer.  Aware­ness of how cul­ture affects...


How Color Evokes Emotion

Color psychology is a powerful tool. Used knowledgeably, color can cause us to act, shift our mood and even create measurable effects in our brain and nervous system!


Color Psychology 101

Maximizing color psychology - the underlying meaning of color - will benefit you in all the ways you use it, from branding, where color choice is critical, to ads and graphics to industry uses such as art, decor and fashion.

Guide Your Brand with Color Trends in 2020

Guide Your Brand with Color Trends in 2020

Under­stand­ing and prop­er­ly using col­or trends is a pow­er­ful tool to max­i­mize your busi­ness poten­tial in 2020.  As more design­ers and...

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