Pantone's-Classic-Blue-Can Comfort-Your-Brand-Audience

Pantone’s Classic Blue Can Comfort Your Audience

Pantone’s Clas­sic Blue for 2020 is an all-pur­pose hue that can com­fort your brand’s audi­ence in these tur­bu­lent times.   There...


How to Create Infographics with Adobe Spark

Info­graph­ics are a pow­er­ful visu­al ally. Learn­ing how to cre­ate info­graph­ics with Adobe Spark is a great invest­ment of your...


Define Your Ideal Client Using Empathy Mapping

Have you ever encoun­tered an adver­tise­ment that made you feel that they lit­er­al­ly read your mind? That they under­stood exact­ly...

How Culture Affects the Meaning of Color Title Graphic

How Culture Affects the Meaning of Color

The same col­ors can tele­graph dif­fer­ent mes­sages depend­ing on the back­ground or cul­ture of your view­er.   Aware­ness of how cul­ture...


How Color Evokes Emotion

Color psychology is a powerful tool. Used knowledgeably, color can cause us to act, shift our mood and even create measurable effects in our brain and nervous system!


Color Psychology 101

Maximizing color psychology - the underlying meaning of color - will benefit you in all the ways you use it, from branding, where color choice is critical, to ads and graphics to industry uses such as art, decor and fashion.

Guide Your Brand with Color Trends in 2020

Guide Your Brand with Color Trends in 2020

Under­stand­ing and prop­er­ly using col­or trends is a pow­er­ful tool to max­i­mize your busi­ness poten­tial in 2020. As more design­ers...

Achieve Brand Continuity in 2020

Achieve Brand Continuity in 2020

Are you strug­gling with brand con­ti­nu­ity? Get ready for 2020!  To achieve Brand Con­ti­nu­ity in 2020, it will take inten­tion and time....

Liven Up Fall Graphics with Pantone's Living Coral

Liven Up Fall Graphics with Pantone’s Living Coral

Catch your customers eye as this season’s ads, posts and mailers ramp up -- and have them respond to YOURS! Pantone's Living Coral is a hue that pops, yet works well with autumn colors to really enliven your Fall graphics. 

How to promote your work with confidence

How to Promote Your Work with Confidence

Is it hard to mar­ket your­self and get results? Do you strug­gle to com­mu­ni­cate your val­ue to a client? Can...

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