Build A brand That Stands Out, Gets REMEMBERED, and Grows Beyond your goals
You might shuffle your playlists, but putting your brand image on repeat is fundamental to a successful brand strategy. Ready to learn how?
Struggling to palate your brand palette? Feel like your brand design is a jumbled, mixed bag of candy?
If you want…
→ Your ideal client to recognize your brand by name
→ To stand out in a content feed full of competing images
→ People to make positive associations with your brand image
→ Broaden your brand audience and sales leads beyond word-of-mouth referrals
It’s time to take an honest look at your brand continuity.
As a business owner, you’re basically a one-(wo)man band. Managing the visual brand messaging and written brand communications is a large load to bear — it’s like playing multiple instruments at once, while dancing and smiling and singing, and we just can’t all be the chimney sweep in Mary Poppins (it’s Dick van Dyke, for goodness sake).
You’re frustrated spending so much time trying to stay on top of being true to your brand identity and being consistent with all your messaging, but you aren't quite ready to hire a brand strategist or graphic designer. And honestly, having easy access to all the 10,000 design apps, software programs, and resources out there can make it feel even more overwhelming at times.
But consistency is essential for connection — how will your audience know it’s you if your brand keeps dying its hair every week?! About half of consumers reach out to a sales rep or make a product purchase after seeing branded content 3-5 times or more. Being memorable in the minds of your audience requires visual consistency and intentional, cohesive messaging.
That’s why we’re so serious about brand continuity at Nicte Creative Design. And we put all our best, most reliable tools in an easily-applied workbook for self-motivated entrepreneurs who want their brands to work smarter, not harder.
How to Establish Brand Continuity in Your Business
The more clarity you develop within your brand, the less complicated it becomes to manage it. And the easier it is for your ideal audience to identify, connect with, and build trust in it.
The Brand Continuity Workbook is a brand evolution tool that will help you identify the most fundamental elements of your brand identity in an intentional, strategic way so that you can easily implement them and employ the full power of brand continuity for your business.
This workbook is like a hands-on, abbreviated version of the enormous book of brand strategies we use to develop impactful brands for our clients. These are the same strategic brand management tools we’ve used time and again to support businesses building a strong and clear brand presence, resulting in powerful partnerships and thousands of dollars in revenue.
Ready to build brand continuity for your brand?
Get instant access to 30 pages of step-by-step guidance!
Here’s What You’ll Get With Your Interactive Workbook
Delivered with 9 highly detailed checklists and worksheets, this brand continuity workbook is what you need if you want to develop and maintain a cohesive, recognizable brand. This 30-page workbook includes several visual examples on how to implement specific brand strategies and how to develop clear brand guidelines, no matter the size of your business. Plus, your workbook is editable, so you can save paper by working digitally. All you need is a free copy of Adobe Acrobat.
captivate your audience
Learn how to manage, organize, and employ your brand assets to engage your audience (and keep them there)
visual communication strategy
Customize proven visual brand strategies and learn how to place informed intentions behind your brand image
develop branded templates
Discover ways to develop your own branded templates to create consistency and brand recognition, without looking like a cookie-cut design
Stay on track with checklists that help you cover all your bases and mitigate errors across your multi-platform brand communication strategy
The Brand Continuity Workbook is an easy-to-apply guide that helps you create consistency across your brand communications, on multiple platforms, and amongst your own team.
Here’s what people are saying about the workbook
This is NOT your typical brand strategy workbook. It gives you a concrete plan to put into place and prompts accountability through detailed goal planning you can revisit each year.
define your brand influence
You'll start by identifying and documenting a clear list of ideas that reflect your brand vision, including the unique elements and personality of your brand as an entity, and how your audience emotionally connects with your brand. This will serve as your guiding star for the remainder of the workbook.
Create a brand identity reference list
You'll get a birds-eye view of your visual brand identity and how it best serves your unique audience. Plus, you’ll establish a quick-reference brand identity guide in which you’ll define your brand keywords, fonts, photography style, and more.
brand continuity plan
You’ll develop a brand continuity plan to establish synergy between your digital presence and your marketing goals. Each element of your brand continuity plan will be broken down into digestible sections for you. Then, you’ll be able to implement these elements into a comprehensive annual plan.
BECAUSE It's More Fun Together...
While you will be going through the interactive workbook at your own pace, we don't want you to feel alone! We've got special bonus content that will help clarify the power of brand continuity and amplify your increasingly confident brand voice as you go along.
video design tutorial
You'll get access to an exclusive video tutorial that shows you how you can design your own branded templates using a powerful design tool, Adobe Spark, which was created for business owners like yourself (designer or not!).
2 Bonus branding e-books
We’ll send you 2 bonus ebooks at no additional cost: ‘7 Ways to Strengthen Your Visual Branding’ and ‘What You Need to Know Before You Pay for Your Brand Photoshoot’, so you can up your visual branding game with even more tools and knowledge.
Brand Guidelines template
Sometimes referred to as Brand Style Guide, this template will help translate your efforts from the workbook into an organized, actionable document (Keynote and PowerPoint files, you pick). You can share it with a team or keep it for your own use. Either way, You'll be glad to have a quick reference guide that will make maintaining brand continuity much easier in application!
There will be no wondering, "now what?" after you download your workbook! We're going to cheer you on and hold you accountable to your commitment to your brand. We'll follow-up via email with ongoing guidance to help you stay motivated and inspired, while experiencing continued value with additional tools and resources.
About Nicte Cuevas
Nicte Cuevas (Principal, Nicte Creative Design) is an award-winning brand strategist and graphic designer who uses empathy-driven tactics to help evolve, invigorate, and amplify businesses’ unique brand positions. Nicte translates the complexities of color into nuanced, purpose-driven stories using color psychology and intentional messaging tools, ultimately facilitating positive and profitable outcomes. Her work has earned her features in Graphic Design USA People to Watch in both 2015 and 2020. Nicte graduated from the University of Houston with a B.F.A. in Graphic Communications.
Here’s what people are saying about the instructor
Social Media Manager/Strategist
at Adobe Spark
Because she came highly recommended, she was a natural choice...
I've worked with Nicte several times now in my work with Adobe Spark, and highly recommend her work. She was introduced to me as a Spark brand ambassador with design expertise. Because she came highly recommended, she was a natural choice when deciding on an influencer to partner with in launching Adobe Spark's Tip Tuesday IGTV series.
Co-Founder at Tu Eco
We obtained clarity for our brand...
Nicte helped us focus in understanding who our client was and how to reach them. We obtained clarity for our brand, how to communicate our mission to the clients or followers and how it important it is to have roles within our company. We fell in love with the colors and the design she came up with for Tu Eco, LLC, we also loved that she was as excited as we were, and it felt like she was part of the team and the dream. By working with Nicte we were able to identify possible confusion with our audience, she guided us to our target client.
Principal at Ford Momentum!
Her integrity, expertise, and faith in the creative process make her a formidable member of any team...
There are designers, and there’s Nicte Cuevas. Everything Nicte touches breathes authenticity, originality, and inspiration. Her cultural diversity brings a vision that represents a current view of our nation’s ethnic populous. Her integrity, expertise, and faith in the creative process make her a formidable member of any team that needs to win. She quickly earned my trust and loyalty, and is still my favorite go-to brand strategist and designer to date.
Your Output will Match Your Outcome
If you’re a tenacious entrepreneur who’s willing to put time and effort into building a strong brand foundation — so that you don’t have to waste future time and money on cleaning up visual branding messes or correcting brand messaging flops down the road — then this workbook is for you. If you envision a brand that walks their talk and attracts brand-loyal customers that understand your brand vision thanks to clear, accurate messaging, this workbook is for you. If you know what you want to achieve but just need super clear guidance to walk you through things step-by-step, start here.
The great thing is that this workbook goes hand-in-hand with some of our LinkedIn Learning Courses, which are totally free for you to watch as a LinkedIn Premium user. If you enjoy this workbook, then there are tons more resources like it to keep your brand momentum going!
Your brand is worth it
I've been helping small business owners like yourself for nearly two decades. Before working with me, the most common struggle my clients encountered was not knowing how to maintain consistency across their brand. They felt frustrated. Confused. Overwhelmed. They often felt they needed fancy design software to establish brand continuity and brand success.
That is why I developed this brand continuity workbook, specifically tailored to help small business owners who are ready to get to work and kick the struggle to the curb. My goal is to empower you to make more conscious brand decisions. In this workbook, you will learn the most essential tools and strategies I use when working on projects for large international and national clients and for high-achieving solo-preneuers alike. The one thing all the brands I work with share is a strong belief in their brand mission and a fierce drive to bring their highest vision to life. If that’s you, I can’t wait to get started!
To your brand success,