Define Your Ideal Client Using Empathy Mapping

Have you ever encoun­tered an adver­tise­ment that made you feel that they lit­er­al­ly read your mind? That they under­stood exact­ly...

How Culture Affects the Meaning of Color Title Graphic

How Culture Affects the Meaning of Color

The same col­ors can tele­graph dif­fer­ent mes­sages depend­ing on the back­ground or cul­ture of your viewer.  Aware­ness of how cul­ture affects...


How Color Evokes Emotion

Color psychology is a powerful tool. Used knowledgeably, color can cause us to act, shift our mood and even create measurable effects in our brain and nervous system!


Color Psychology 101

Maximizing color psychology - the underlying meaning of color - will benefit you in all the ways you use it, from branding, where color choice is critical, to ads and graphics to industry uses such as art, decor and fashion.

Achieve Brand Continuity in 2020

Achieve Brand Continuity in 2020

Are you strug­gling with brand con­ti­nu­ity? Get ready for 2020!  To achieve Brand Con­ti­nu­ity in 2020, it will take inten­tion and time....

Liven Up Fall Graphics with Pantone's Living Coral

Liven Up Fall Graphics with Pantone’s Living Coral

Catch your customers eye as this season’s ads, posts and mailers ramp up -- and have them respond to YOURS! Pantone's Living Coral is a hue that pops, yet works well with autumn colors to really enliven your Fall graphics. 

How to promote your work with confidence

How to Promote Your Work with Confidence

Is it hard to mar­ket your­self and get results? Do you strug­gle to com­mu­ni­cate your val­ue to a client? Can...

Create an Effective Cause Marketing Campaign

Create an Effective Cause Marketing Campaign

See­ing an increase in the need for cause mar­ket­ing? This is all you need to know how to. We’re expe­ri­enc­ing...

Engaging your audience on social media

Engaging Your Audience on Social Media

Engag­ing your audi­ence is as as much a pro­fes­sion­al skill as the work you do. That means not just get­ting...

Marketing to Women is Not About Using Pink by Nicte Creative Design

Marketing to Women is Not About Using Pink

Stereotyping is Long Gone Mar­ket­ing to Women has cer­tain­ly changed through­out time. Most women no longer dream of pink dress­es and...

How Company Culture Strengthens a Brand

By Rochelle Joseph. This is part of a series on col­or, brand­ing and reflect­ing it not just through­out col­lat­er­al but with­in...

5 Ways to Improve Your Typography in Your Marketing

Typog­ra­phy is like cook­ing a beau­ti­ful and deli­cious cake. If your cake turns out ugly, peo­ple may not want to...

Branding, Business Culture and Inc. 5000

We recent­ly got back from the Inc. 5000 con­fer­ence in Orlan­do, Flori­da. Three days of intense insight allowed us to...

5 Secrets to Using Color in Design

Col­or the­o­ry can be an incred­i­bly inter­est­ing and pow­er­ful way to enhance your mes­sage. This will be part of an...

Happy World Sea Turtle Day

  June 16 is the world sea turtle day  In cel­e­bra­tion of today and our pas­sion for con­ser­va­tion, we unveil...