Guide Your Brand with Color Trends in 2020

Under­stand­ing and prop­er­ly using col­or trends is a pow­er­ful tool to max­i­mize your busi­ness poten­tial in 2020. 

As more design­ers and mar­keters become aware of how col­or affects their audi­ence, we’re see­ing major brands imple­ment col­or in new and cre­ative ways. 2020 marks our fourth year deliv­er­ing the new NCD Col­or Trends Guide­book 2020 to help you devel­op your brand potential!

Guide your brand with color trends in 2020

Color Use Isn’t New

While it seems col­or is the new trend in com­mu­ni­ca­tion, it isn’t. Col­or use traces back to our ear­li­est days. Before we could even write, col­or was used to tele­graph warn­ings and to tell cave painters’ sto­ries. Col­or is what infants con­nect to well before they begin to devel­op lan­guage. And when we look at an ad, sta­tis­tics show we iden­ti­fy col­or before copy.

It’s no won­der that brands are embrac­ing the pow­er of col­or again! Louis Vuitton’s Lon­don flag­ship store got a com­plete facade and inte­ri­or lift using vibrant col­ors through­out. Apple is return­ing to it’s col­or­ful roots after years of min­i­mal­ist prod­uct design and dis­plays, and is putting it out there with their new wild­ly col­or­ful store­front in NYC.  In fact, there’s rapid growth of immer­sive expe­ri­ences based on col­or, draw­ing thou­sands to get an Insta­gram­ma­ble pho­to. My brand­ed pho­to shoot below was done in just such an environment.

Per­haps your brand is work­ing with more col­or too… or wants to…

You’ve Come to the Right Place!

If you’re look­ing to embrace more col­or for your brand in the new year, whether per­son­al or cor­po­rate, you may be curi­ous if you should apply Pantone’s new­ly announced Col­or of the Year: Clas­sic Blue. This hue has a broad appeal, appro­pri­ate for many uses alone or in com­bi­na­tion. But it can take on var­ied  mean­ing and evoke dif­fer­ent emo­tions depend­ing on what it’s paired with.

We at Nicte Cre­ative design can help you under­stand if Clas­sic Blue works with your cur­rent col­ors, how relat­able it is to your indus­try or audi­ence and what emo­tions it pro­vokes. Know­ing this will max­i­mize the oppor­tu­ni­ties for your tar­get mar­ket to con­nect with your com­pa­ny and its values.

Download the FREE 2020 Color Trends Guide NOW!

We go well beyond shar­ing trend aware­ness in our 2020 Col­or Trends Guide­book! NCD gets spe­cif­ic about what indus­tries can har­ness this hue for more pow­er­ful mar­ket­ing cam­paigns, calls to action, or a rebrand. And because we go the extra mile, we include col­or palette com­bi­na­tions with spe­cif­ic emo­tion­al trig­gers you can apply as we up your brand efforts.

Start your year fresh, bold and filled with col­or inten­tion! Con­tact me today and grab your FREE Col­or Trends Guide­book right now!