Guide Your Brand with Color Trends in 2020

Under­stand­ing and prop­er­ly using col­or trends is a pow­er­ful tool to max­i­mize your busi­ness poten­tial in 2020. 

Guide Your Brand with Color Trends in 2020

As more design­ers and mar­keters become aware of how col­or affects their audi­ence, we’re see­ing major brands imple­ment col­or in new and cre­ative ways. 2020 marks our fourth year deliv­er­ing the new NCD Col­or Trends Guide­book 2020 to help you devel­op your brand potential!

Guide your brand with color trends in 2020

Color Use Isn’t New

While it seems col­or is the new trend in com­mu­ni­ca­tion, it isn’t. Col­or use traces back to our ear­li­est days. Before we could even write, col­or was used to tele­graph warn­ings and to tell cave painters’ sto­ries. Col­or is what infants con­nect to well before they begin to devel­op lan­guage. And when we look at an ad, sta­tis­tics show we iden­ti­fy col­or before copy.

It’s no won­der that brands are embrac­ing the pow­er of col­or again! Louis Vuitton’s Lon­don flag­ship store got a com­plete facade and inte­ri­or lift using vibrant col­ors through­out. Apple is return­ing to it’s col­or­ful roots after years of min­i­mal­ist prod­uct design and dis­plays, and is putting it out there with their new wild­ly col­or­ful store­front in NYC.  In fact, there’s rapid growth of immer­sive expe­ri­ences based on col­or, draw­ing thou­sands to get an Insta­gram­ma­ble pho­to. My brand­ed pho­to shoot below was done in just such an environment.

Immersible Environments Use Color to Draw People In

I recent­ly did a brand­ed pho­to shoot at Won­der­Cham­ber, San Anto­nio. PC: Olvera Photography

Per­haps your brand is work­ing with more col­or too… or wants to…

You’ve Come to the Right Place!

If you’re look­ing to embrace more col­or for your brand in the new year, whether per­son­al or cor­po­rate, you may be curi­ous if you should apply Pantone’s new­ly announced Col­or of the Year: Clas­sic Blue. This hue has a broad appeal, appro­pri­ate for many uses alone or in com­bi­na­tion. But it can take on var­ied  mean­ing and evoke dif­fer­ent emo­tions depend­ing on what it’s paired with.

We at Nicte Cre­ative design can help you under­stand if Clas­sic Blue works with your cur­rent col­ors, how relat­able it is to your indus­try or audi­ence and what emo­tions it pro­vokes. Know­ing this will max­i­mize the oppor­tu­ni­ties for your tar­get mar­ket to con­nect with your com­pa­ny and its values.

Download the FREE 2020 Color Trends Guide NOW!

We go well beyond shar­ing trend aware­ness in our 2020 Col­or Trends Guide­bookNCD gets spe­cif­ic about what indus­tries can har­ness this hue for more pow­er­ful mar­ket­ing cam­paigns, calls to action, or a rebrand. And because we go the extra mile, we include col­or palette com­bi­na­tions with spe­cif­ic emo­tion­al trig­gers you can apply as we up your brand efforts.

Start your year fresh, bold and filled with col­or inten­tion! Con­tact me today and grab your FREE Col­or Trends Guide­book right now!

2020 Color trends guidebook by Nicte Creative Design

About the Author

Nicte Cuevas, Principal of Nicte Creative Design, empowers mission-driven businesses through strategic design & branding. Nicte has applied this when working with Adobe Spark and Twitter Business, LinkedIn Learning, Dogs on Deployment and Purina, Girl Scouts, The Houston Zoo and The Contemporary Arts Museum. Her excellence in communication design & marketing has been recognized by multiple national / international awards, including a coveted feature in Graphic Design USA's People to Watch.

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