Pantone announced that Living Coral (PANTONE 16–1546) is the color of the year for 2019.
My Annual Color Trend Guidebook focuses on how you can make the very best use of it — and it’s yours Free to download! In it you’ll find ALL the info and inspiration you need about where this years’ color fits into your work. Most importantly, it’ll help guide your decisions as to when and how to use Living Coral for maximum returns.
Living coral: A Hue to Liven Up Your Marketing
Because of its bright and light nature, Living Coral captures attention without hitting someone over the head like the recent trend of using neon colors.
We know how far in advance campaigns need to be planned, especially for editorials, sportswear, tourism, and products and services that may be eco-oriented, organic or tropical. Take a look at your/your clients projects for the year and anticipate what they may need by the quarter or by the season.
This hue can be used throughout each season to liven up your marketing.
Right Now and Through Spring
Brighten any of your Snowbird-industry related social media posts, ads, last-minute fliers, rack cards, etc… Or use it to spruce up existing website banners and social media backgrounds to capture attention for those seeking warm weather vacations: Lodging, activities, transportation, clothes and beauty products (this is a wonderful color for make up, jewelry and clothing lines through summers end).
Living Coral can be introduced as you plan ahead for textiles, sportswear and athletic lines, anything surf, swim, beach or yoga related, gyms, linens, food trucks, table tenting for specials or drink menus, summer sale ads and signage, etc…
Living Coral would really help graphics of the usual fall leaves, pumpkins, corn stalks and scarecrows stand out, even if added only as a highlight. Perk things up by working it in among the oranges, greens, yellows, browns and rusts for Fall border designs, signage, brochures, fliers, social media posts, among others.
While holiday graphics always use reds, greens and metallics even in warm weather climes, look for creative ways Living Color can be worked in as an accent color for added pizazz!
Perk up winter weddings — from clothing and accessories to invitations and signage to decor.
While Living Coral is a featured color this year, its best to understand the feelings it can evoke to be sure your use isn’t solely because it’s bright, new and pretty. Make sure it works with your message and for the audience you are targeting. My color guide is substantial, pairing the colors’ potential uses to inspire you with the background you need to know to make impactful design choices: it’s use through history, it’s potential cultural meanings and what feeling/moods it evokes.
So! What are you waiting for? Click to download your own 2019 Annual Color Guidebook — Free!!