Living Coral: A Hue To Liven Up Your Marketing

Pan­tone announced that Liv­ing Coral (PANTONE 16–1546) is the col­or of the year for 2019.

My Annu­al Col­or Trend Guide­book focus­es on how you can make the very best use of it — and it’s yours Free to down­load! In it you’ll find ALL the info and inspi­ra­tion you need about where this years’ col­or fits into your work. Most impor­tant­ly, it’ll help guide your deci­sions as to when and how to use Liv­ing Coral for max­i­mum returns.

Living coral: A Hue to Liven Up Your Marketing

Because of its bright and light nature, Liv­ing Coral cap­tures atten­tion with­out hit­ting some­one over the head like the recent trend of using neon colors.

We know how far in advance cam­paigns need to be planned, espe­cial­ly for edi­to­ri­als, sports­wear, tourism, and prod­ucts and ser­vices that may be eco-ori­ent­ed, organ­ic or trop­i­cal. Take a look at your/your clients projects for the year and antic­i­pate what they may need by the quar­ter or by the season. 

This hue can be used through­out each sea­son to liv­en up your marketing.

Right Now and Through Spring

Bright­en any of your Snow­bird-indus­try relat­ed social media posts, ads, last-minute fliers, rack cards, etc… Or use it to spruce up exist­ing web­site ban­ners and social media back­grounds to cap­ture atten­tion for those seek­ing warm weath­er vaca­tions: Lodg­ing, activ­i­ties, trans­porta­tion, clothes and beau­ty prod­ucts (this is a won­der­ful col­or for make up, jew­el­ry and cloth­ing lines through sum­mers end). 

All Summer 

Liv­ing Coral can be intro­duced as you plan ahead for tex­tiles, sports­wear and ath­let­ic lines, any­thing surf, swim, beach or yoga relat­ed, gyms, linens, food trucks, table tent­ing for spe­cials or drink menus, sum­mer sale ads and sig­nage, etc…

Fall

Liv­ing Coral would real­ly help graph­ics of the usu­al fall leaves, pump­kins, corn stalks and scare­crows stand out, even if added only as a high­light. Perk things up by work­ing it in among the oranges, greens, yel­lows, browns and rusts for Fall bor­der designs, sig­nage, brochures, fliers, social media posts, among others.

Winter

While hol­i­day graph­ics always use reds, greens and metallics even in warm weath­er climes, look for cre­ative ways Liv­ing Col­or can be worked in as an accent col­or for added pizazz! 

Perk up win­ter wed­dings — from cloth­ing and acces­sories to invi­ta­tions and sig­nage to decor.

While Liv­ing Coral is a fea­tured col­or this year, its best to under­stand the feel­ings it can evoke to be sure your use isn’t sole­ly because it’s bright, new and pret­ty. Make sure it works with your mes­sage and for the audi­ence you are tar­get­ing. My col­or guide is sub­stan­tial, pair­ing the col­ors’ poten­tial uses to inspire you with the back­ground you need to know to make impact­ful design choic­es: it’s use through his­to­ry, it’s poten­tial cul­tur­al mean­ings and what feeling/moods it evokes.

So! What are you wait­ing for? Click to down­load your own 2019 Annu­al Col­or Guide­book — Free!!