The new 2024 Pantone of the Year has been released and the floodgates of opinions of this hue have been unleashed. Some love it, some don’t, and that is to be expected! Not everyone will like what they see regarding color trends. Plus, a lot can play into how we perceive color — psychology, culture, and personal preferences all play a part.
Peach Fuzz: A Peachy Approach to Color in 2024
When looking into how we wanted to introduce this color, we just couldn’t stop thinking about Bowser himself, aka Jack Black. He had us singing peaches, peaches, peaches non-stop. But aside from the catchy song, and being able to see the soft-side of Bowser, the music video shows how Peach can enhance the way reds and greens look on the screen.
You may not be feeling peachy about this hue, but we can guarantee now that you are aware of it, you will spot it in your surroundings more and more.
Who Predicts These Trends
Before we get further, we need to address the matter of trends as it’s a controversial topic every year. Contrary to popular belief, Pantone, Behr, Sherwin Williams, Benjamin Moore, and others don’t just select colors out of thin air.
Trends in color are constantly evolving based on global impact, socio-economic impact, economy, consumer behaviors, environment, and other factors. These influence the macro trends analyzed two years in advance, over months of research and with a team of global experts. Each company will select a unique hue based on their analysis of trends, their audience, and their predictions. This is why you don’t see all of these companies share the same color of the year.
What likely led to this choice? We have been feeling so exhausted and burnt out that our mental health has been impacted, and naturally, we are seeking ways to find a sense of care and comfort.
How Peach Fuzz Influences Our Emotions
Peach may not be for everyone, but it can be the right hue for the right audience seeking comfort and calmness. While it references the fruit, its color is lighter than the oranges we see on most peaches, influencing how this color is perceived.
Brands have used the psychology behind colors for years as they understand how specific hues are linked with certain emotions. Our emotions can influence the perception of a brand, increase recognition, and even sway our purchasing habits.
Here are key emotions Peach Fuzz might evoke:
The Ancient Connections
Today, Peach Fuzz can be seen as a hue that appeals to men and women, but ancient Romans connected it to Venus, which was linked to fertility and desire due to its phallic shape. The association of the color peach also became closely connected to the fruit and its nutrition.
In China, peaches were seen as a protection against evil and linked to eternal life. These were often depicted in folk art, mythology, traditions, and religion. Peaches were so revered that there are depictions of Buddha from China in the 10th century where he was seen holding a peach. Today, peaches are still seen as a symbol of longevity and are often served to the elderly on their birthdays.
Peach Fuzz in Marketing and Branding
As a new color of the year is announced, the applications and relevancy will shift within industries. Hues like Peach Fuzz, align with specific underlying emotions that may limit its use in broader industries.
Areas you might see Peach Fuzz in:
- Beauty products
- Fashion industry/apparel
- Home & interiors
- Bakeries, dessert, and sweets shops
Peach Fuzz is a great fit for brands that focus on well-being, serenity, and calm. It could open opportunities for Spa’s, Yoga or Pilates studios. And perhaps even tea or natural juice brands focusing on feeding your body and soul.
We might also see the influence of Peach Fuzz in tiles, textiles, and illustration patterns. They become statement pieces within their environment while still creating a sense of calm.
Unlike past colors of the year, Peach Fuzz provides a heightened sense of tactility.
Best Practices for Using Peach Fuzz
Our relation to color is always influenced by emotion — whether it’s at a subconscious or conscious level. The effectiveness of Peach Fuzz, like any other color, relies heavily on its application. Color strategy must consider not only the hue but also how it pairs with other colors and elements within a design.
Peach Fuzz as a single color, could feel one-dimensional when applied to illustrations and print— depending on your context. How and what you pair Peach Fuzz with other colors can enhance its energy and make it more inviting.
Here are some things to consider when using Peach Fuzz:
Your color combinations can drastically change the meaning. Always consider what the other colors mean when pairing these together. Pairing Peach Fuzz with high-chroma greens could appeal to a refreshing mood that still connects to nature and feels regenerative.
While our world is seeking a sense of calm amid hate, turmoil, and chaos, not all consumers will feel connected to this hue. It can feel too soft for some. Personal preferences towards a color are impossible to control, but how you pair that color with your context and who it’s meant to be for can make a profound difference.
Peach Fuzz is a soft hue that will create accessibility issues. Using white or very light-colored text with a Peach Fuzz background should be avoided. Make sure you have enough contrast for accessibility purposes. You can quickly check using a free tool such as Color.Adobe.com.
While we don’t always encourage drop shadows on type, in the examples above, you can see how a subtle shadow can improve legibility when comparing the image on the left versus the right.
We will be updating our popular LinkedIn Course: Color Trends, very soon with more information and examples on how you can leverage Peach Fuzz.
While Peach Fuzz may not appeal to everyone, when used within the right context it can have a huge impact. It serves as a reminder that color is an essential part of our world, influencing our moods, behaviors, and decisions.