There are literally thousands of typefaces/fonts out there. Knowing which font combinations are the best to use can be a daunting task. Don’t worry. We’ve got your back! Once you read our 5 Easy Ways to Improve Your Typography, you will feel more confident with how you go about choosing your fonts.
These 5 easy ways to improve your typography will boost your typographic confidence as an entrepreneur. And it will save you time and MONEY. Now, before we start typing away, you need to have clarity towards your message AND your brand communication. Make some quick notes on how you want others to perceive and connect with your content. How does your brand personality influence it? Is it bold? Or enchanted with magical unicorns? Once you have defined this step you’re ready to move forward.
5 Easy Ways to Improve Your Typography
1. Use No More Than 3 Fonts
Your fonts don’t need to be a typographical confetti — unless its extremely intentional. Ideally, you want to stick to two fonts. The third can be used for specific instances, like a call to action, introduction or word emphasis. We explain this more in example #3. Your fonts can benefit or harm the reading experience. If people feel overwhelmed and confused with what they see, they won’t want to read it. So, they can miss out on the valuable content you have, just because of a font choice.
2. Keep It Easy To Read
This point is one that so many business owners often overlook. They become mesmerized by a pretty font, but it can make it almost impossible to read past a certain point size. These types of fonts are typically cursive, script or hand lettered. If you feel you have to stop longer to read your content, then you may need to reconsider. To test it, try typing something random with that font. See if you can read it after. You can also do this test with 2 – 3 more people. And be sure to let them know what your brand is trying to communicate too!
In these examples, we will treat the content as if it was for social media. All you need is a short sentence to know if a font is easy to read. Can you tell which ones were harder to read?
3. Make Sure Your Font Selection Doesn’t Clash
Your fonts need to work together like a family — they each have unique aspects but they stick together. Choosing too many fonts that look the same, just make your type look off. Or even worse, you pair it with a font that makes your brand look like Jekyll and Hyde. To stay even more organized, decide what fonts you will use for headlines, call outs and body copy. You can get more inspiration for combinations over at our post with Adobe Spark on 10 Ways to Pair Fonts for Maximum Impact.
In the examples below you will see the difference between fonts that work like a family and those that scream help me. And remember tip #2… well that also applies to this example. Which one would you say was easy to read and didn’t scream split personality?
4. Use Type Hierarchy To Your Advantage
Think of it this way, it’s the BEST subtle way to tell your audience what you want them to read first — without them knowing it. The information that is the most important should be larger. And the type size (and possibly font) change for the less important information. In the examples below you can see how we created emphasis on certain key words. Didn’t your eye capture those first? Now you can add that little sneaky trick to your typographic knowledge.
5. Tell A Story. Not A Lecture.
Sometimes we can get carried away wanting to tell a whole lecture. This is especially difficult for copy that displays in small dimensions or social media. You can read more about that on our 5 Common Design Mistakes on Social Media. If you want to tell your story send your audience to your blog, or even do a video about it. Unless you are provided printed copies, you need to keep your content brief, yet powerful. Now if you plan to use your copy on a social media post, try to keep it to a short sentence, if you must. Remember you are competing with thousands of others for attention. Having too much copy can overwhelm your audience and they may move on — missing out on your content.
Remember there is power to your brand’s message. How you tell it visually can have a huge impact on who reads it and who doesn’t. These 5 Easy Ways to Improve Your Typography are like your new best cheat sheet. Keep this page bookmarked incase you feel stuck, you can come back to these steps. The key is to make your typography work for your brand and not harm it. These tips will help you tell a good story visually and verbally.