8 Facts You Probably Didn’t Know About Adobe Express

If you are look­ing for an easy way to cre­ate brand­ed con­tent with­out learn­ing com­plex design soft­ware, Adobe Express (for­mer­ly Adobe Spark) may be your answer. Whether you need to cre­ate a fly­er for an upcom­ing event, social media con­tent for your busi­ness, or just want to make some sim­ple edits to a PDF doc­u­ment, Adobe Express has you cov­ered. This blog will look at eight facts about Adobe Express you might not know.

We have seen how the con­tent cre­ation land­scape has dras­ti­cal­ly changed. The ele­va­tion of AI tools cre­ates acces­si­ble con­tent cre­ation, enabling more brands with tighter bud­gets to mar­ket them­selves. Any­one can now cre­ate any­time, any­where with tools like Adobe Express.

8 Facts You Probably Didn't Know About Adobe Express

If you find it shock­ing that we are shar­ing this valu­able resource as a brand­ing and design firm, don’t be! We’ve lever­aged Adobe Express for years to help our clients main­tain and grow the brands we design. We train our clients on man­ag­ing their assets so they can feel con­fi­dent about mar­ket­ing their brand. 

A Brief History of Adobe Spark to Adobe Express

Before we get into the juicy details of Adobe Express, we’ll cov­er a short his­to­ry as many believe this is a “new com­peti­tor to Can­va,” when in fact, they’ve been around for many years.

1. Adobe Express launched in Decem­ber 2015 as an iOS app known as Adobe Post. It lat­er became known as Adobe Spark when it released its desk­top ver­sion in 2016.

8 Facts You Probably Didn’t Know About Adobe Express

2. Adobe Express start­ed as a fam­i­ly of Spark Video, Spark Page, and Spark Post. Spark Post is what we now call Adobe Express. Spark Video and Spark Page still retain their orig­i­nal name.

8 Facts You Probably Didn’t Know About Adobe Express

3. In 2018, the first and only course on Adobe Spark Post launched on LinkedIn Learn­ing (for­mer­ly Lynda.com). Since then, Adobe Express has evolved so much that Nicte and LinkedIn teamed up again for a com­plete­ly new course: Learn­ing Adobe Express. This video cov­ers some of the incred­i­ble evo­lu­tion of Adobe Express.

Creating Content Just Got Easier

4. Con­tent cre­ation can some­times feel overwhelming—especially if design feels over­whelm­ing. With Adobe Express, you have access to THOUSANDS of pro­fes­sion­al­ly designed tem­plates that you can eas­i­ly mod­i­fy to make your own.

8 Facts You Probably Didn’t Know About Adobe Express

You can use the search field to get spe­cif­ic about the tem­plates you want to use or go broad with your search. This video from our course cov­ers this in-depth.

8 Facts You Probably Didn’t Know About Adobe Express

5. Brands in Adobe Express allow you to quick­ly set up a brand with your logos, col­ors, fonts, and cus­tom brand­ed tem­plates. This fea­ture is the one used the most with our clients when devel­op­ing their brand! It speeds up your con­tent cre­ation work­flow, and it allows any­one using these assets to stay on brand.

8 Facts You Probably Didn’t Know About Adobe Express

6. With Adobe Express, you’ll nev­er be con­fined to your desk­top or lap­top again. You can start on the web and fin­ish on your mobile device. No mat­ter where you are, you can use the app to cre­ate con­tent as your designs will sync across your Adobe Cre­ative Cloud.

7. Quick Actions will be your new best friend in Adobe Express! Use quick actions to remove back­grounds, blend effects, crop and trim videos, com­bine and edit PDFs, and more! This video from our course cov­ers an in-depth look at Quick Actions.

8.One of the lat­est fea­tures of Adobe Express is the capa­bil­i­ty to sched­ule your social media con­tent using Sched­ule! If you have been man­u­al­ly post­ing your con­tent or are tired of switch­ing back and forth between third-par­ty apps, you can now sched­ule your con­tent across your Twit­ter, Insta­gram, or Face­book. This fea­ture is avail­able to Adobe Express pre­mi­um plans and Cre­ative Cloud plans. 

Adobe Express is a great way to cre­ate pro­fes­sion­al-look­ing graph­ics quick­ly. With thou­sands of tem­plates to choose from, you can find the per­fect one for your needs and cus­tomize it to make your own, or start from scratch with cus­tom brand­ed tem­plates. You can cre­ate on the web, fin­ish on mobile, and sched­ule your social media posts. 

If you want to learn more about using Adobe Cre­ative Cloud Express, be sure to check out my lat­est course Learn­ing Adobe Cre­ative Cloud Express. In this course, we show you all of the fea­tures of Adobe Express to get start­ed cre­at­ing con­tent right away!

About the Author

Nicte Cuevas, Principal of Nicte Creative Design, empowers mission-driven businesses through strategic design & branding. Nicte has applied this when working with Adobe Spark and Twitter Business, LinkedIn Learning, Dogs on Deployment and Purina, Girl Scouts, The Houston Zoo and The Contemporary Arts Museum. Her excellence in communication design & marketing has been recognized by multiple national / international awards, including a coveted feature in Graphic Design USA's People to Watch.

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