Infographics are a powerful visual ally. Learning how to create infographics with Adobe Express (formerly Adobe Spark Post) is a great investment of your marketing time, especially now, as we shift to doing business online more than ever.
You have valuable information to convey, but without strong visual storytelling, your data can fall flat and leave its meaning undigested. Graphics actually enhance people’s ability to see patterns and trends. So besides being a lot more engaging to your audience, Infographics can actually improve cognitive understanding of your message. I’m here to help you harness that power!
How to create infographics with adobe Express
Infographics are an effective tool to engage your audience, communicate your points clearly in consumable bites and be sure they’re absorbed! You may be wondering… okay this sounds great, but how DO you break down complex info into easy to read graphics — especially if I’m not a graphic designer? Don’t worry, I got you!
In this blog post, I’ll take you through the steps you need to design your own infographic with Adobe Express:
- Customize the right size for your intended use (social media, blog, Pinterest)
- Choose a background
- Structure the most important copy
- Create an infographic footer
- Search for icons in Spark Post that support your copy
- Add texture and colors to enhance the message and visual appeal
Choose the Right Type of Infographic
Before you get started with a design, you’ll need to select an infographic that best fits your needs and what you want to communicate. Here are the most popular types and how they help you communicate:
- Statistic infographics: Uses visuals or icons to represent the numbers and data points
- Timeline infographics: Helps relay historical events, visualize a project through a deadline, or break down a process
- How-To infographics: Uses illustrations or photos to break a process down into intuitive steps, like Ikea directions!
- Process Chart infographics: Streamlines copy bites one step at a time, with visual support so it’s easy to follow
- Comparison infographics: Uses an A‑to‑B comparison model to visualize comparisons
Hone the Essential Elements
In this tutorial, we’ll focus on two of the most common types of infographics: process infographics and statistic infographics. For a detailed, step-by-step process, watch my YouTube video above.
Next, let’s prepare the elements you need to work with:
- Set your goal for the Infographic, so that you can design with intention
- Think through your most important points, and list them in order of priority/impact
- Include your brand colors and fonts to maintain brand consistency
If you need a creative assist or ideas to help narrow down what you want to do, search for Infographics and make an inspiration board (there’s a lot of great examples on Pinterest!).You can also use Adobe Express’ templates, which are varied and always available, but I’m going to teach you from scratch in my video so you know how to do it on your own!
Example One: Process Infographic
When you have a step-by-step process or want to impactfully illustrate a project’s timeline, using an infographic really makes your priorities, top goals, and key turning points vivid and tangible to your team. The main purpose of a successful process infographic is to break down the content into easy to read directives.
- Use numbers to indicate steps and pair them with a supporting icon
- Keep your type larger and use a font that is easy to read
- Avoid getting wordy with your copy
- Use color to depict specific tasks or communication points and include them in a key
- Make sure all your elements are on-brand
Example Two: Statistic Infographic
Making statistics interesting and educational will be challenging. However, when you use the right visuals to support your data, you can capture the attention of your audience. Here we take a look at a type of statistic infographic that is copy-driven. A statistic infographic like this will successfully pique viewer interest, keep them looking longer, and make a big difference in their cognition!
- Have a clear and large header to create emphasis
- Include an introduction paragraph to give viewers additional insight
- Use photographs and icons that relate to your copy
- Make sure your fonts are legible when in smaller sizes
- Include a call to action in the footer design
Let me help you take the challenge out of making data interesting in two ways: Watch my video tutorial on YouTube and subscribe to the channel for more videos on design and brand strategy to empower your brand. And for full proficiency at creating infographics with Adobe Express, watch my LinkedIn Learning course.
Remember, if you are a LinkedIn Premium member, you can watch it for FREE!
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