How to Create Infographics with Adobe Express

Info­graph­ics are a pow­er­ful visu­al ally. Learn­ing how to cre­ate info­graph­ics with Adobe Express (for­mer­ly Adobe Spark Post) is a great invest­ment of your mar­ket­ing time, espe­cial­ly now, as we shift to doing busi­ness online more than ever.

You have valu­able infor­ma­tion to con­vey, but with­out strong visu­al sto­ry­telling, your data can fall flat and leave its mean­ing undi­gest­ed. Graph­ics actu­al­ly enhance people’s abil­i­ty to see pat­terns and trends. So besides being a lot more engag­ing to your audi­ence, Info­graph­ics can actu­al­ly improve cog­ni­tive under­stand­ing of your mes­sage. I’m here to help you har­ness that power!

How to create infographics with adobe Express

Info­graph­ics are an effec­tive tool to engage your audi­ence, com­mu­ni­cate your points clear­ly in con­sum­able bites and be sure they’re absorbed! You may be won­der­ing… okay this sounds great, but how DO you break down com­plex info into easy to read graph­ics — espe­cial­ly if I’m not a graph­ic design­er? Don’t wor­ry, I got you!

In this blog post, I’ll take you through the steps you need to design your own info­graph­ic with Adobe Express:

• Cus­tomize the right size for your intend­ed use (social media, blog, Pinterest)
• Choose a background
• Struc­ture the most impor­tant copy
• Cre­ate an info­graph­ic footer
• Search for icons in Spark Post that sup­port your copy
• Add tex­ture and col­ors to enhance the mes­sage and visu­al appeal

Choose the Right Type of Infographic

Before you get start­ed with a design, you’ll need to select an info­graph­ic that best fits your needs and what you want to com­mu­ni­cate. Here are the most pop­u­lar types and how they help you communicate:

1. Sta­tis­tic info­graph­ics: Uses visu­als or icons to rep­re­sent the num­bers and data points
2. Time­line info­graph­ics: Helps relay his­tor­i­cal events, visu­al­ize a project through a dead­line, or break down a process
3. How-To info­graph­ics: Uses illus­tra­tions or pho­tos to break a process down into intu­itive steps, like Ikea directions!
4. Process Chart info­graph­ics: Stream­lines copy bites one step at a time, with visu­al sup­port so it’s easy to follow
5. Com­par­i­son info­graph­ics: Uses an A‑to‑B com­par­i­son mod­el to visu­al­ize comparisons

Hone the Essential Elements

In this tuto­r­i­al, we’ll focus on two of the most com­mon types of info­graph­ics: process info­graph­ics and sta­tis­tic info­graph­ics. For a detailed, step-by-step process, watch my YouTube video above.

Next, let’s pre­pare the ele­ments you need to work with:

• Set your goal for the Info­graph­ic, so that you can design with intention
• Think through your most impor­tant points, and list them in order of priority/impact
• Include your brand col­ors and fonts to main­tain brand consistency

If you need a cre­ative assist or ideas to help nar­row down what you want to do, search for Info­graph­ics and make an inspi­ra­tion board (there’s a lot of great exam­ples on Pin­ter­est!).You can also use Adobe Express’ tem­plates, which are var­ied and always avail­able, but I’m going to teach you from scratch in my video so you know how to do it on your own!

Example One: Process Infographic

When you have a step-by-step process or want to impact­ful­ly illus­trate a project’s time­line, using an info­graph­ic real­ly makes your pri­or­i­ties, top goals, and key turn­ing points vivid and tan­gi­ble to your team. The main pur­pose of a suc­cess­ful process info­graph­ic is to break down the con­tent into easy to read directives.

• Use num­bers to indi­cate steps and pair them with a sup­port­ing icon
• Keep your type larg­er and use a font that is easy to read
• Avoid get­ting wordy with your copy
• Use col­or to depict spe­cif­ic tasks or com­mu­ni­ca­tion points and include them in a key
• Make sure all your ele­ments are on-brand

Example Two: Statistic Infographic

Mak­ing sta­tis­tics inter­est­ing and edu­ca­tion­al will be chal­leng­ing. How­ev­er, when you use the right visu­als to sup­port your data, you can cap­ture the atten­tion of your audi­ence. Here we take a look at a type of sta­tis­tic info­graph­ic that is copy-dri­ven. A sta­tis­tic info­graph­ic like this will suc­cess­ful­ly pique view­er inter­est, keep them look­ing longer, and make a big dif­fer­ence in their cognition!

• Have a clear and large head­er to cre­ate emphasis
• Include an intro­duc­tion para­graph to give view­ers addi­tion­al insight
• Use pho­tographs and icons that relate to your copy
• Make sure your fonts are leg­i­ble when in small­er sizes
• Include a call to action in the foot­er design

Let me help you take the chal­lenge out of mak­ing data inter­est­ing in two ways: Watch my video tuto­r­i­al on YouTube and sub­scribe to the chan­nel for more videos on design and brand strat­e­gy to empow­er your brand. And for full pro­fi­cien­cy at cre­at­ing info­graph­ics with Adobe Express, watch my LinkedIn Learn­ing course.

Remem­ber, if you are a LinkedIn Pre­mi­um mem­ber, you can watch it for FREE!