NCD recognized as an elite design firm by GDUSA

Nicte Cre­ative Design is proud to announce our win­ning design in the 2016 Amer­i­can Pack­age Design Awards. Host­ed by Graph­ic Design USA (GDUSA) and spon­sored by Neenah Paper. Our win­ning design, the Oper­a­tion Drool Over­load, was designed by NCD in a part­ner­ship with Dogs on Deploy­ment and Lazy Dog Cook­ie Co. We were select­ed among 200 elite design firms world­wide. Based on our excep­tion­al design and our abil­i­ty to forge an emo­tion­al con­nec­tion with consumers.

Lazy dog packing design product packaging by Nicte Creative Design

The Oper­a­tion Drool Over­load pack­ag­ing design was fea­tured among Whole Foods, P&G, GE, UNICEF, Tar­get, Pep­si, Fish­er Price, Kel­logg, Burts Bees… just to name a few.

NCD Recognized as an Elite Desing firm gdusa

Lazy dog packing design product packaging by Nicte Creative Design

Our main goal was to cre­ate a design that would bring an emo­tion­al reward sur­round­ing the brand expe­ri­ence and pur­chase of this prod­uct. The goal was to make peo­ple feel con­nect­ed to both brands. And increase cus­tomer engage­ment when they real­ized their pur­chase made a difference.

Based on our research, there is no dog treat pack­ag­ing that includes a mil­i­tary mem­ber in their pho­tographs. We real­ized imple­ment­ing this gave the design a strong visu­al dif­fer­en­ti­a­tion point. Con­sid­er­ing shelf place­ment, we need it to be eye-catch­ing. Oth­er than Orange being part of Dogs on Deployment’s brand, it’s also a vibrant col­or that com­mu­ni­cates hap­pi­ness, opti­mism, and good-nature.

Lazy dog packing design product packaging by Nicte Creative Design
Lazy dog packing design product packaging by Nicte Creative Design

Above all, we want­ed to show the unique val­ue of the part­ner­ship. And how the con­sumer would have a part in mak­ing a dif­fer­ence. Not just for the health of their pet, but in the lives of Amer­i­can mil­i­tary men and women. As a result, con­sumers would be more like­ly to pur­chase this prod­uct over the next healthy prod­uct that doesn’t help to a non-profit.

Nicte’s design was a true labor of love and takes pride in hav­ing sup­port­ed the mis­sion of Dogs on Deploy­ment. This project also had col­lab­o­ra­tive efforts with copy devel­op­ment from: Nicte Cuevas, Deb­bie Gaskell, Alisa John­son, Kei­th & Amy Augus­tine, and Kaydee Johansen.

To learn more about this project, click here.

About the Author

Nicte Cuevas, Principal of Nicte Creative Design, empowers mission-driven businesses through strategic design & branding. Nicte has applied this when working with Adobe Spark and Twitter Business, LinkedIn Learning, Dogs on Deployment and Purina, Girl Scouts, The Houston Zoo and The Contemporary Arts Museum. Her excellence in communication design & marketing has been recognized by multiple national / international awards, including a coveted feature in Graphic Design USA's People to Watch.

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