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Landrum E‑book Design

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Infor­ma­tion regard­ing human resources may not be excit­ing to many, although it’s nec­es­sary. We want­ed to change that. And build inter­est when we did the human resources e‑book design. Lan­drum is a human resources staffing agency that need­ed two e‑book designs for dis­tri­b­u­tion to their tar­get mar­kets. They serve both small busi­ness­es and large cor­po­ra­tions. The design of these e‑books need­ed to reflect spe­cif­ic con­tent for each mar­ket. We worked with our client, Apple Yard Agency, to devel­op inter­ac­tive e‑books that clear­ly out­lined the ben­e­fits of using Lan­drum for your human resources solu­tions.  In order to make the impor­tant infor­ma­tion more appeal­ing, and entice poten­tial cus­tomers to take action, we designed info­graph­ics key infor­ma­tion. These sta­tis­tics helped their poten­tial cus­tomers see sta­tis­tics that sup­port the ben­e­fits of out­sourc­ing your human resources needs.

The e‑books became a big suc­cess with Lan­drum. Our design allowed the not-so-excit­ing infor­ma­tion become inter­est­ing and helped peak inter­est. Anoth­er added ben­e­fit was that the e‑books were inter­ac­tive and allowed users to con­tact some­one direct­ly with a click of a button.

CLIENT: Apple Yard Agency
PROJECT COMPONENTS: E‑book design and infographics

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