Our process is built on a connected collaboration
Here's what to expect when working with us
We Believe in Listening First
We believe that knowledge comes from listening first. We start by getting to know who you, your company, what sets you apart from the competition, and where your strengths lie. After all, building brands through a lens of empathy is one of our greatest strengths.
We Create a Partnership
We see our work together as a partnership where we dedicate the time and attention you deserve as a client. This is why we focus making sure we are a right fit for each other from the very beginning.Once we have the project specifics down, we present a proposal for the services needed. We discuss the details of the project scope and agree upon a delivery timeline. Depending on the scale of the project, we may divide it into phases with benchmarks to ensure a focused process. Then, we present our proposal/SOW for you to review and ask any questions.
We Strategize & Conceptualize
We'll get started with a brand strategy session where we will become laser-focused on your brand goals, attributes, language, audience and desired impact. We take our research, strategy, and formulate a concept that supports your mission and engages with your audience. Then, we navigate through all aspects of your brand and identity design (including typography, colors, composition, and messaging) — and go through an extensive analysis that would work best to create an emotional response to your brand.
Once we have our concepts and strategy down, we design with intention. We consider how every element amplifies your brand message and connects with your audience.We’re known for using color psychology to drive an emotional response—not just for brand recognition. Plus, we select and arrange design elements in a way that represent your brand personality. Our design process is intentional about engaging customers with your unique services or products, while supporting your mission. Our solutions raise brand awareness, strengthen brand loyalty and create brand continuity.
We'll set up a day/time and go over our concepts with you. If we aren’t able to meet locally, we will present through Zoom. This allows us to explain our concept and get your immediate insight. We discuss any changes and questions while guiding and honing your project to stand out. After our presentation, we will provide a PDF document that includes the proof for further review.
Having worked with national and international brands, we are very familiar with the profound role organization plays. We’ll organize every step of our process in a way that allows you to review assets easily and provide a brand road map as a visual overviews for our larger projects.
When you approve the final deliverables and the remaining balance is paid, all agreed upon files are promptly delivered to you. Plus, we don't just leave you hanging, we also share the best practices to maintain the growth of your brand. And we may even do a celebratory dance with you!
Ready to invest in your brand?
Let's connect to see how we can partner and work together.
Our Most Frequently Asked Preguntas
We believe we owe it to our clients (and their audience) to be equally passionate about their brand. You won’t simply get us for just design outputs, so we make sure to listen to our potential clients needs before we can establish an accurate proposal. The best way for us to determine that is by setting a time together to discuss these and get some initial brand insight from you.
We take in limited clients so that we can be fully integrated in our work and deliver stellar results. Depending on the needs of your project, approval times, and our availability but typically it’s a minimum of two weeks from concept to delivery. Generally branding projects are about 2 – 4 weeks, but a comprehensive brand project that includes strategy, brand design and additional branded elements can take anywhere between 4 – 12 weeks or more. We will factor in time for market research, strategy and implementation and provide that as project benchmarks in our proposal.
We have several tools and systems that make our work together easier to review. We use a combination of tools like Dubsado, Infinity, Miro and Loom.
¡Si! We are fully bilingual here and have done major marketing campaigns in English and Spanish. However, we don’t offer translation as a stand-alone service. This is something we would incorporate into a branding project.
We take in limited clients so that we can be fully integrated in our work and deliver stellar results. Our availability can vary at any given time but we will discuss this during our consult.
We work exclusively with Adobe Creative Cloud products because we believe in the level of attention the product can bring to our clients. We use Adobe Creative Cloud Express for social media content creation because it's built for marketers and small businesses, but doesn't require design experience. And don't worry, you'll get training and tutorials from us. We'll make sure you feel confident with managing your brand assets.