Added Val­ue Agency

Project components:

Data report design

Info­graph­ics design

Cus­tom illustrations

Social media tem­plate designs on Adobe Express

Added Val­ue Agency is com­mit­ted to empow­er­ing ear­ly-stage investors through thor­ough data research and analy­sis, writ­ten arti­cles, cus­tomized reports, press releas­es, and con­tent creation.

After exten­sive research and analy­sis of the diverse land­scape in ven­ture cap­i­tal fund­ing, Added Val­ue Agen­cy’s inten­tion was to launch a com­pelling, data-cen­tric report to not only edu­cate their audi­ence but also to under­score their exper­tise and pro­vide a resource for ven­ture cap­i­tal­ists look­ing into new fund­ing oppor­tu­ni­ties with­in under­rep­re­sent­ed markets. 

We are proud to have joined forces with them on a project that illu­mi­nates the ven­ture cap­i­tal land­scape for under­rep­re­sent­ed inno­va­tors with­in the Con­sumer Pack­aged Goods (CPG) indus­tries. Our col­lab­o­ra­tion result­ed in a report that delves into the pat­terns of fund­ing with­in the indus­try, focus­ing on the com­par­a­tive expe­ri­ences of diverse founders.

Our Methodology

Our goal was to cre­ate a report that did more than inform—it had to res­onate with authen­tic­i­ty and inclu­siv­i­ty. By incor­po­rat­ing cul­tur­al­ly sen­si­tive and diverse illus­tra­tions rep­re­sent­ing an array of body types, eth­nic­i­ties, and abil­i­ties, we craft­ed visu­als that hon­or diver­si­ty as an indeli­ble aspect of the nar­ra­tive around ven­ture cap­i­tal fund­ing for CPG. This atten­tion to diver­si­ty is more than a visu­al commitment—It reflects our clients’ ded­i­ca­tion through their work. 

We ana­lyzed and ensured we under­stood their data deeply. In the process, we high­light­ed oppor­tu­ni­ties to include illus­tra­tions that sup­port­ed their find­ings and cel­e­brate diver­si­ty in an inclu­sive way. More impor­tant­ly, we showed these com­mu­ni­ties in thriv­ing envi­ron­ments. 

To learn more about the report, click here to vis­it our clien­t’s page.