Red Door Group
Various infographic designs
The Automated Housing Referral Network (AHRN) is a website where members of the United States Armed Forces can find housing in a new location as they move and go through a permanent change of station.
Red Door Group hired us to help rebrand AHRN as it became privatized. While the client wanted to retain the original brandmark, they needed a more approachable brand to appeal to their younger demographic. We designed a variety of brand collateral that elevated their aesthetic from a standard corporate look to an approachable and energized brand.
Military members and their families are often overwhelmed with lifestyle challenges. During a permanent change of station (PCS), they have to get to know an entirely new country or city, find schools, housing, fill out unending forms to move, and the list goes on. We understand how overwhelming these transitions are for military members and their families. Our goal was to create AHRN infographic designs that served as a resource and quick visual guide for military life needs without overwhelming copy.