Airtegri­ty Com­fort Solu­tions is an estab­lished AC and heat­ing experts pro­vid­ing ser­vices in San Anto­nio, Texas. With an unwa­ver­ing com­mit­ment to hon­esty, reli­a­bil­i­ty, afford­abil­i­ty, and pro­fes­sion­al­ism, Airtegri­ty achieved high stan­dards in cus­tomer sat­is­fac­tion over the years.

When they found­ed their com­pa­ny, they had hired a com­pa­ny to cre­ate their brand­ing, but they nev­er felt it quite aligned with who they served and why they were in busi­ness. After years of pro­vid­ing top-tier ser­vices, they grew dis­con­nect­ed from their brand and felt it did­n’t help them stand out from the mar­ket. So they found it nec­es­sary to realign their vision and reached out to us for a rebrand.

Our Methodology

Dur­ing the brand strat­e­gy phase, we delved into under­stand­ing Airtegri­ty’s clien­tele, their unique needs, and the com­pa­ny’s long-term vision. To ensure our strat­e­gy would allow Airtegri­ty to dis­tinc­tive­ly posi­tion itself in the mar­ket, we car­ried out a com­pet­i­tive analy­sis. We con­duct­ed research includ­ing exten­sive com­par­i­son on their cus­tomer inter­views, to gain as much insight as pos­si­ble about their tar­get audi­ence as well as what lan­guage they fre­quent­ly used. Simul­ta­ne­ous­ly, we dis­cussed cur­rent chal­lenges, and explored the com­pa­ny’s aspi­ra­tions, seek­ing to align its future direc­tion with the needs and expec­ta­tions of its cus­tomers. We scru­ti­nized the brand­ing approach­es, mes­sag­ing, and tac­tics employed by com­peti­tors in the HVAC sec­tor. This com­par­a­tive analy­sis enabled us to iden­ti­fy oppor­tu­ni­ties for Airtegri­ty to dif­fer­en­ti­ate itself and res­onate more pow­er­ful­ly with its audi­ence, which was pri­mar­i­ly bilin­gual His­pan­ics and Latinos.

As part of the process, we exam­ined the var­i­ous ways the brand inter­acts with cus­tomers and the mes­sages it sends. While explor­ing their pre­vi­ous web­site, we devised a plan to enhance the lan­guage and design to effec­tive­ly con­vey the com­pa­ny’s objec­tives and meet cus­tomers’ expec­ta­tions. Using our design direc­tion, their web devel­op­ers suc­cess­ful­ly revamped the web­site to cre­ate an entire­ly new user expe­ri­ence that instilled con­fi­dence and pro­vid­ed greater clarity.

Color Methodology

When they had ini­tial­ly brand­ed, the com­pa­ny they hired just chose col­ors that were pop­u­lar with the indus­try. The CEO expressed that one of their old col­ors (burnt orange) nev­er felt like it aligned with the com­pa­ny but was told by the com­pa­ny that many in the indus­try used the col­or. With­out any direc­tion toward their brand col­ors, they often found their col­ors to clash and muddied.

As with all our brand­ing projects, our approach was to align their new brand col­ors with their brand essence and pur­pose. And con­nect with their clients at a deep­er lev­el. We knew we want­ed to com­mu­ni­cate trust, trans­paren­cy in pric­ing, clean air qual­i­ty, and reli­a­bil­i­ty. But we also did­n’t want to blend in with the com­peti­tors’ blues, reds, oranges, and grey shades. Our solu­tion com­bined blues and greens to align with trust, clean air, and reliability. 

Branded templates

We believe in empow­er­ing our clients to con­fi­dent­ly man­age their brand assets with­out cre­at­ing bar­ri­ers for them. As a part of our process, we designed sev­er­al brand­ed tem­plates on Adobe Express for them to use on their social media chan­nels. We used our insight from the brand strat­e­gy ses­sion to cre­ate tem­plates for rais­ing brand aware­ness, client tes­ti­mo­ni­als, sales cam­paigns, quote graph­ics, reels, and more. To this day, Airtegri­ty has suc­cess­ful­ly man­aged its brand­ed tem­plates and grown its brand aware­ness in the process.