Brand strategy & messaging
Mailer and advertisements
The first step in selling a home is making sure potential buyers feel confident and excited about what you have to offer. Buying or selling a home is so much more than a simple money transaction. It’s an emotional and stressful experience. Finding the help of a trustworthy real estate agent can be tricky since there are hundreds of them. It’s tough competition for a real estate agent trying to reach their ideal clients.
Our goal was to develop a cohesive brand that allowed Amanda to reach her ideal clients and focus on the experience — not mass outreach or pure monetary transactions as many realtors do.
Having an authentic real estate agent branding is crucial for competition to sell/buy homes can be fierce. Amanda’s branding vision was to develop her as a personal brand as a high-end Real estate agent. To create a relation to her ideal target market, we developed a brand approach that felt vibrant, authentic and sincere. We dug deep into the experience of buying or selling a home with her. When you work with Amanda, it’s like working with family — we wanted to highlight that throughout her messaging. Our goal was to push away from the typical real estate agent branding in the market. Especially, the logos which are overly saturated with red and grey tones.
We conceptualized a simple, yet unique stylized symbol for her brandmark. The stylized open roof connects to Amanda’s last name’s initial “C.” We avoided the typical house shape for two reasons. One: the market was incredibly saturated with this design approach, and two: the open house relates to Amanda’s ability to have an open dialogue with her clients to fit their needs. This would be like the concept of a glass half empty. Amanda’s approach is unique in her way of serving her clients with honesty and integrity — she won’t sell a house, just to sell a house. And that is reflected across her brand messaging and website content. We also provided a variety of collateral that supported cohesiveness in her branding. Allowing Amanda to focus on her clients.