Amanda Cruser Real Estate Agent Branding
Having an authentic real estate agent branding is crucial for competition to sell/buy homes can be fierce. The vision for Amanda’s branding was to develop her as a personal brand as a high-end Real estate agent. To create a relation to her ideal target market, we developed a brand approach that felt vibrant, authentic and sincere. We dug deep into the experience of buying or selling a home with her. When you work with Amanada, it’s like working with family — we wanted to highlight that throughout her messaging. Our goal was to push away from the typical real estate agent branding in the market. Especially, the logos which are overly saturated with red and grey tones.
We conceptualized a simple, yet unique stylized symbol for her brandmark. The stylized open roof connects to the initial “C” from Amanda’s last name. We avoided the typical house shape for two reasons. One: the market was incredibly saturated with this design approach, and two: the open house relates to Amanda’s ability to have an open dialogue with her clients to fit their needs. This would be like the concept of a glass half empty. Amanda’s approach is unique in her way of serving her clients with honesty and integrity — she won’t sell a house, just to sell a house. And that is reflected across her brand messaging and website content. We also provided a variety of collateral that supported cohesiveness in her branding. Allowing Amanda to focus on her clients.
Our goal was to develop a cohesive brand that allowed Amanda to reach her ideal clients, and provided her the tools to maintain consistency as she managed her brand.
CLIENT: Amanda Cruser
PROJECT COMPONENTS: Brandmark, business card, website design, brand messaging and archetype, advertisement, mailer and brand guidelines