Bosquez Law Firm
Brand strategy & messaging
Brand identity design
Bosquez Law is a law firm that believes in truth, transparency and professionalism. Bosquez Law is a cohesive, professional law firm that takes pride in honesty and integrity. They believe that truth is integral in their practice — whether through client representation or assistance with other needs.
The law firm’s branding needed to convey integrity, comfort and ease. They also wanted it to represent up-most professionalism — bringing truth into the profession of attorneys at Bosquez Law with a tagline “Bringing Light into the Law.”
We created an identity that reflects different meanings such as comfort, ease, and trust to support their philosophy. Each element keeps the brand promise of “bringing light to the law.” Based on our research, several law firms incorporated a purely typographic logo or used the scales of justice. Our approach for this concept explored unique attributes that would make Bosquez Law firm branding stand out.
The brand’s color palette incorporates a balance of both bright colors and dark to create a harmonious but bold balance, unlike many law firms with a highly corporate aesthetic.
The icon is composed of a structure inspired by the capitol, yet it incorporates its own qualities that support the brands’ goal. The architecture of the capitol building is composed of primarily rounded shapes and not as many noticeable sharp lines. Our concept brings that inspiration into the design where we use that to represent compassion and comfort many clients seek, and the structure appears to be in the dark on one side until Bosquez Law comes in to help.