Bosquez Law Firm Branding

A cohe­sive law firm brand­ing was impor­tant to Bosquez Law. They need­ed their brand to rep­re­sent integri­ty, com­fort, ease. Above all it is sup­port­ed by up-most pro­fes­sion­al­ism — bring­ing the truth into the law.

To sup­port the law firms tagline and phi­los­o­phy, all of the ele­ments inte­grat­ed into the con­cept were care­ful­ly select­ed. The brand­mark allows for a flex­i­ble use of its com­po­nents con­sist­ing of the icon/symbol and the logo­type, which can be used sep­a­rate­ly. They work togeth­er as a sys­tem and as com­po­nents of the Bosquez Law brand. Each ele­ment sup­port the brand promise of “bring­ing light to the law”.

Based on our research, sev­er­al law firms incor­po­rat­ed a pure typo­graph­ic logo or used the scales of jus­tice. Our approach for this con­cept explored unique attrib­ut­es that would make Bosquez Law stand out. As well as rep­re­sent the attor­ney and own­er, while giv­ing a more approach­able look and feel to poten­tial clients.

The icon is com­posed of a struc­ture inspired by the capi­tol, yet it incor­po­rates its own qual­i­ties that sup­port the brands goal. The archi­tec­ture of the capi­tol build­ing is com­posed of pri­mar­i­ly round­ed shapes and not as many notice­able sharp lines. Our con­cept brings that inspi­ra­tion into the design  where we use that as a way to rep­re­sent com­pas­sion and com­fort many clients seek when need­ing a lawyer. Then we incor­po­rat­ed sharp­er edges to the struc­ture, which rep­re­sent the pro­fes­sion­al­ism and account­abil­i­ty pro­vid­ed by Bosquez Law. The icon/structure appears to be in-the dark on one side, until Bosquez Law comes in a brings in clar­i­ty i.e. the light.

The brand’s col­or palette incor­po­rates a bal­ance of both bright col­ors and dark. These work togeth­er to bal­ance the each oth­er out allow­ing for a design that’s too dark but also not so bright. These col­ors were select­ed based on attrib­ut­es in rela­tion to the col­ors select­ed.

CLIENTBosquez Law
PROJECT COMPONENTS: Brand­mark, busi­ness card, sta­tion­ary design, greet­ing card, brand guide­lines, and web­site design