Amanda Cruser Real Estate Agent Branding

Amanda Cruser Real Estate Agent Branding

real estate agent branding, real estate branding, real estate logo, realtor logo, realtor design, realtor branding

real estate branding, real estate logo, realtor logo, realtor design, realtor branding

real estate branding, real estate logo, realtor logo, realtor design, realtor branding, realtor logo, brand guidelines, real estate agent logo

real estate branding, real estate logo, realtor logo, realtor design, realtor branding, realtor logo, brand guidelines, real estate agent logo

real estate branding, real estate logo, realtor logo, realtor design, realtor branding, realtor logo, brand guidelines, real estate agent logo, real estate website, realtor website design, real estate website design

Hav­ing an authen­tic real estate agent brand­ing is cru­cial for com­pe­ti­tion to sell/buy homes can be fierce. The vision for Amanda’s brand­ing was to devel­op her as a per­son­al brand as a high-end Real estate agent. To cre­ate a rela­tion to her ide­al tar­get mar­ket, we devel­oped a brand approach that felt vibrant, authen­tic and sin­cere. We dug deep into the expe­ri­ence of buy­ing or sell­ing a home with her. When you work with Amana­da, it’s like work­ing with fam­i­ly — we want­ed to high­light that through­out her mes­sag­ing. Our goal was to push away from the typ­i­cal real estate agent brand­ing in the mar­ket. Espe­cial­ly, the logos which are over­ly sat­u­rat­ed with red and grey tones.

We con­cep­tu­al­ized a sim­ple, yet unique styl­ized sym­bol for her brand­mark. The styl­ized open roof con­nects to the ini­tial “C” from Amanda’s last name. We avoid­ed the typ­i­cal house shape for two rea­sons. One: the mar­ket was incred­i­bly sat­u­rat­ed with this design approach, and two: the open house relates to Amanda’s abil­i­ty to have an open dia­logue with her clients to fit their needs. This would be like the con­cept of a glass half emp­ty. Amanda’s approach is unique in her way of serv­ing her clients with hon­esty and integri­ty — she won’t sell a house, just to sell a house. And that is reflect­ed across her brand mes­sag­ing and web­site con­tent. We also pro­vid­ed a vari­ety of col­lat­er­al that sup­port­ed cohe­sive­ness in her brand­ing. Allow­ing Aman­da to focus on her clients.

Our goal was to devel­op a cohe­sive brand that allowed Aman­da to reach her ide­al clients, and pro­vid­ed her the tools to main­tain con­sis­ten­cy as she man­aged her brand.

CLIENTAman­da Cruser
PROJECT COMPONENTS: Brand­mark, busi­ness card, web­site design, brand mes­sag­ing and arche­type, adver­tise­ment, mail­er and brand guide­lines


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