Bosquez Law Firm Branding

Bosquez Law Firm Branding

law firm branding, law firm logo, law firm website design, law firm design, Florida law firm

law firm branding, law firm logo, law firm website design, law firm design, Florida law firmlaw firm branding, law firm logo, law firm website design, law firm design, Florida law firm law firm branding, law firm logo, law firm website design, law firm design, Florida law firm

 

Bosquez Law is a law firm rep­re­sents integri­ty, com­fort, ease. Above all it is sup­port­ed by up-most pro­fes­sion­al­ism — bring­ing the truth into the law.

To sup­port the law firms tagline and phi­los­o­phy, all of the ele­ments inte­grat­ed into the con­cept were care­ful­ly select­ed. The brand­mark allows for a flex­i­ble use of its com­po­nents con­sist­ing of the icon/symbol and the logo­type, which can be used sep­a­rate­ly. They work togeth­er as a sys­tem and as com­po­nents of the Bosquez Law brand. Each ele­ment sup­port the brand promise of “bring­ing light to the law”.

Based on our research, sev­er­al law firms incor­po­rat­ed a pure typo­graph­ic logo or used the scales of jus­tice. Our approach for this con­cept explored unique attrib­ut­es that would make Bosquez Law stand out. As well as rep­re­sent the attor­ney and own­er, while giv­ing a more approach­able look and feel to poten­tial clients.

The icon is com­posed of a struc­ture inspired by the capi­tol, yet it incor­po­rates its own qual­i­ties that sup­port the brands goal. The archi­tec­ture of the capi­tol build­ing is com­posed of pri­mar­i­ly round­ed shapes and not as many notice­able sharp lines. Our con­cept brings that inspi­ra­tion into the design  where we use that as a way to rep­re­sent com­pas­sion and com­fort many clients seek when need­ing a lawyer. Then we incor­po­rat­ed sharp­er edges to the struc­ture, which rep­re­sent the pro­fes­sion­al­ism and account­abil­i­ty pro­vid­ed by Bosquez Law. The icon/structure appears to be in-the dark on one side, until Bosquez Law comes in a brings in clar­i­ty i.e. the light.

The brand’s col­or palette incor­po­rates a bal­ance of both bright col­ors and dark. These work togeth­er to bal­ance the each oth­er out allow­ing for a design that’s too dark but also not so bright. These col­ors were select­ed based on attrib­ut­es in rela­tion to the col­ors select­ed.

CLIENTBosquez Law
PROJECT COMPONENTS: Brand­mark, busi­ness card, sta­tion­ary design, greet­ing card, brand guide­lines, and web­site design


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