Brandmark and submarks System
Brand archetypes and messaging
Workbook designs & templates
Social media templates
Lorelei Harris (Copywriting for website, lead generation ebook, and workbooks)
Brianna Hodges is known as an education and innovation consultant, national keynote speaker, Future Ready Instructional Coach™, edtech leader, change management specialist, Director of Digital Learning, Experience, and Engagement, marketing, and public relations strategist, classroom teacher, sports coach, learner, listener, and mom. Her incredible breadth of work in the industry profoundly impacts local and national initiatives.
Brianna reached out to us to help her with a rebrand aligned with her high-level services — it needed to help her maintain and manage as it grows. Defining a solid brand management process that maintained her brand integrity and messaging was crucial.
Our process started with a defined brand strategy where we aligned her values through a brand experience, defined her archetype, and aligned her communication with her methodologies. Since Brianna already had an existing brand, we refined some elements of her brandmark. We created a library of icons to support her messaging evolving around empathy, leadership, and education.
We reorganized her entire brand assets library into a functional brand management system, which resulted in faster content workflows for her. We looked at every piece of content and design element from the former brand to an updated brand that had intention.
Our goal for the Brianna Hodges rebrand was to elevate her brand from the inside out — from content management to brand collateral. This resulted in Brianna feeling more empowered and aligned with her brand, compared to her prior experience with another designer.
Website and social media
We designed Brianna’s website in a way that allowed her to maintain and update herself, along with instructional videos. We believe our clients should benefit from growing and maintaining their brand.
Along with her website, we designed a system of branded templates on Adobe Creative Cloud Express (formerly known as Adobe Spark). These templates were designed to fit her brand focus from educational posts, quotes, videos, Instagram stories, carousels, behind the scenes, and more.