Client:

Bri­an­na Hodges

 

Project components:

Brand­mark and sub­marks System

Brand strat­e­gy

Brand arche­types and messaging

Col­or psy­chol­o­gy
Brand guide­lines

Iconog­ra­phy sys­tem
Keynote tem­plate

Work­book designs & templates

Web­site

Social media tem­plates
Cre­ative direction

Brand man­age­ment

Collaborators:

Lorelei Har­ris (Copy­writ­ing for web­site, lead gen­er­a­tion ebook, and workbooks)

Bri­an­na Hodges is known as an edu­ca­tion and inno­va­tion con­sul­tant, nation­al keynote speak­er, Future Ready Instruc­tion­al Coach™, edtech leader, change man­age­ment spe­cial­ist, Direc­tor of Dig­i­tal Learn­ing, Expe­ri­ence, and Engage­ment, mar­ket­ing, and pub­lic rela­tions strate­gist, class­room teacher, sports coach, learn­er, lis­ten­er, and mom. Her incred­i­ble breadth of work in the indus­try pro­found­ly impacts local and nation­al ini­tia­tives.

Bri­an­na reached out to us to help her with a rebrand aligned with her high-lev­el ser­vices — it need­ed to help her main­tain and man­age as it grows. Defin­ing a sol­id brand man­age­ment process that main­tained her brand integri­ty and mes­sag­ing was crucial.

Our Methodology

Our process start­ed with a defined brand strat­e­gy where we aligned her val­ues through a brand expe­ri­ence, defined her arche­type, and aligned her com­mu­ni­ca­tion with her method­olo­gies. Since Bri­an­na already had an exist­ing brand, we refined some ele­ments of her brand­mark. We cre­at­ed a library of icons to sup­port her mes­sag­ing evolv­ing around empa­thy, lead­er­ship, and edu­ca­tion.

We reor­ga­nized her entire brand assets library into a func­tion­al brand man­age­ment sys­tem, which result­ed in faster con­tent work­flows for her. We looked at every piece of con­tent and design ele­ment from the for­mer brand to an updat­ed brand that had inten­tion.

Our goal was to rebrand inside out from con­tent man­age­ment to brand col­lat­er­al, which result­ed in Bri­an­na feel­ing more empow­ered and aligned with her brand com­pared to her pri­or expe­ri­ence with anoth­er designer.

Website and social media

We designed Bri­an­na’s web­site in a way that allowed her to main­tain and update her­self, along with instruc­tion­al videos. We believe our clients should ben­e­fit from grow­ing and main­tain­ing their brand.

Along with her web­site, we designed a sys­tem of brand­ed tem­plates on Adobe Cre­ative Cloud Express (for­mer­ly known as Adobe Spark). These tem­plates were designed to fit her brand focus from edu­ca­tion­al posts, quotes, videos, Insta­gram sto­ries, carousels, behind the scenes, and more.