GDUSA American Graphic Design Awards
The Dia De Los Muertos event marketing campaign was implemented on a national level — designed to assist the Funeral Homes and Cemeteries of the Dignity Memorial Network, to develop and implement the Dia De Los Muertos (Day of the Dead) at their facilities. This campaign primarily aimed to assist the Dignity Memorial providers in turning their Dia De Los Muertos event into a lead generation effort, and with a secondary goal of cultivating community involvement and fostering brand awareness within local Hispanic communities. As a result, this campaign successfully hosted over 2000 attendees, gathered 524 quality leads, and at that time, generated $154,399.28 in sales. However, the leads in their industry tend to mature within 180 days, thus, they projected to have had doubled in their sales within a couple of months.
The Día de los Muertos is a holiday that occurs on November 2 in conjunction with All Saints’ Day, and it is celebrated in Mexico and in many communities with Latin populations. This holiday gathers friends and family to pray for and remember the departed.