Dogs on Deployment
Badge and icon designs
Infographics, flyers and mailers
National marketing campaigns Custom illustrations
This project was awarded a Platinum award from MarCom Awards, an American Graphic Design Award from GDUSA, an American Packaging Design Award from GDUSA, and a Communitas Award in 2014.
Our military members ’ pets risk abandonment, whether due to deployment, a station change, or temporary assignments. To help servicemen and women decrease animal surrender, Dogs on Deployment (DoD), a national 501©(3) non-profit organization, provides an online network where military members can find volunteers willing to board their pets temporarily. DoD has captured many hearts and minds through their compelling stories of compassion that give military pets a voice.
Since our rebrand, Dogs on Deployment went from having fundraised $15,000+ to providing over $800,000 in financial assistance! They also captured the attention of large national brands and developed powerful partnerships with organizations like Purina and Pets Best Pet Insurance, along with many others. And have resulted in thousands of pet reunions, decreased pet surrender, and kept families together. Our Dogs on Deployment branding project highlight the importance and power of a strong brand strategy.
Our goal was to develop a complete rebrand overhaul that reflected not only their military roots but the heart and mission. While the founders wanted to retain the original brandmark, we developed and rebranded their entire brand collateral. We pulled inspiration from military insignia and developed a cohesive brand that became highly recognizable, trustworthy and memorable.
Beer Dogs and Veterans Fundraising Campaign
Dogs on Deployment had several fundraising initiatives at a national level. One of them was their annual fundraising campaign, where they partnered with local breweries throughout the nation to host events where the proceeds went to the non-profit. Each year the Dogs on Deployment Military Pet of the Year would be featured on the marketing collateral with our custom illustration of the pet. These events generated thousands of dollars, raised brand awareness at a local level, and even got new volunteers for the non-profit.
Custom Package Design
The Lazy Dog Cookie Co. and Dogs on Deployment partnered for an exclusive treat package design called Operation Drool Overload. The goal was to make people feel connected to both brands, and increase customer engagement when they realized their purchase made a difference. This partnership campaign not only raised brand awareness for both organizations, it introduced new people into the market of healthy pet treats.