Dr. Joseph Ewoodzie
Cultural color psychology
Custom pattern design
Dr. Joseph Ewoodzie is the Vann Associate Professor of Racial Justice at Davidson College, and a Ghanaian-American. He uses qualitative methods to examine how marginalized populations in urban locales make sense of inequalities in their everyday lives. And he investigates how they interpret their social selves and order their relationships; how they create, maintain, and transform social and symbolic boundaries; and how boundaries constrain and enable their lives.
Dr. Ewoodzie’s work with inequalities and the impact of marginalized communities rooted our focus to design a website that was informative about his work and implemented cultural design elements connected to his Ghanaian roots.
We studied Adinkra symbols and the patterns they form in their textiles. Each Adinkra symbol holds meaning and is delicately crafted by hand with a calabash stamp. We wanted every element of his website design to function as symbolic communication, not just aesthetics. We created a unique pattern inspired by the Adinkra symbols to respect the historic heritage behind these symbols.
To further the symbolic connections, we used turquoise to connect with compassion, possibilities, tranquility, and cultural protection. In contrast, the deep red symbolizes bold love, rooted in historical pain for independence but transformed into a passion for change. The green hue connects to Ghana’s lush landscape and nature, while the golden-yellow brings the sun’s warmth, joy, and generational strength. We also added accents of purple to connect with wisdom, royalty, and leadership. These hues created a bold expression of his work and celebrated his heritage.