Elevate It Now
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Social media graphics
Elevate It Now is an award-winning full-service Marketing and Creative Agency and a long-time client. Over the years, we’ve helped them with brand strategy and rebrand efforts. As our client grew and their brand evolved, they reached out to re-engage with a brand refresh that aligned with their evolution and energy.
Brand creative can’t function without a strategy. Our first step was to have a strategy session with our client where we had an overview of their current brand, growth points, evolved mission, and services. These elements influenced the refreshed brand identity that embraced their no non-sense approach to marketing.
With over 30 years of marketing experience, their founder Monica Malavé wanted a brand experience that reflected her bold yet caring approach. The color psychology was an integral part of our brand refresh. So we took a virtual trip to her motherland, Puerto Rico, to re-align their brand colors to their brand communication. This resulted in using hues that symbolize trust, wisdom, connectivity, energy, positivity, heritage, compassion, and joy. And more importantly, we helped our client embrace and celebrate her Latin roots with the brand strategy.