Since 1891 San Antonio has hosted a city-wide event called Fiesta San Antonio. This event commemorates the Battle of the Alamo and is also known as the Battle of the Flowers. It’s a culturally immersive event filled with traditions, folklore, music, food, parades, and river floats.
The design for this poster tells a visual story in celebration of the San Antonio community, its art, music, and culture.
Each illustration inside the military member’s uniform depicts a story connecting to San Antonio and Fiesta history. The focal point starts with the military member saluting our iconic Alamo to create a nostalgic journey through the traditions that have been created by Fiesta throughout the years. This also intentionally connects to San Antonio being recently named “Military City.”
To be inclusive to all our branches of the military, a new stylized uniform “pattern” was created using elements from our local history. From folkloric dancing, mariachi music, piñatas, medals, el Rey Feo’s crown, to our local cactus plant.
The stylistic approach of the illustrations pulls inspiration from Otomi and Alebrije art. The goal was to expose beautiful cultural art from Mexico—less common to the intricate papel picado.
The textures along the illustrations aren’t just meant to add visual dimension—they connect to us being rooted and how we have such a diverse culture that cannot be depicted as flat solid colors. Every stroke, shadow, layer all build on this concept.