The Houston Zoo
Interactive signage design
With over to help the 1.7 million guests, the Houston Zoo needed signage to reflect their rebrand at that time, as well as continue to educate their guests. A variety of interactive and digital signs were created throughout the Houston Zoo to provide guests with opportunities to learn more about a species and their global conservation efforts. Some of the signs included content in English and Spanish. We’ve included some of the 2K+ signs we created for the Houston Zoo.
Panamanian Frogs Signage
The Houston Zoo partners with global organizations for conservation projects and research that can have a profound impact on a species. Interactive signage was a crucial component to our approach to help educate the audience about these global initiatives and help guests see the impact of the global projects at hand. The Panamanian frogs signage served as powerful resource to educate guests on how a fungus, along with habitat loss created devastating impacts on several species, and how the Houston Zoo is taking action.
Monitor Lizards Signage
The herpetology department was in a big need for signage that not only reflected the species in this area, it also needed to engage the audience with compelling information. Some may not find reptiles appealing, but we loved this area! Our ultimate goal was to create signage that not only informed guests but celebrated monitor lizards for the cool and majestic creatures they are. Not only did the new signage increase traffic flow into the area, the entire herpetology was thrilled with the signage.
African Forest & Koolookamba Signage
When the Houston Zoo opened the African Forest wing, new signage was created to fit an exploratory experience where guests would navigate the forest in search for the Koolookamba—a mythical creature that was a mixture between a chimp and gorilla. The signage included illustrations of the creature of what the legends would say it looked like. As the guests traveled through this section, there would be special signs indicating that a Koolookamba creature was embedded within the environment.
Other Interactive Signage
There were several different interactive and information designs placed throughout the zoo, including interactive jaguar and red panda signs, conservation kiosks, bilingual kiosks and animal information signs.