The Houston Zoo souvenir cup was designed in partnership with the food services provider, Sodexo. The Houston Zoo needed a new design for the souvenir cup that supported the zoo’s marketing campaign for the African Forest exhibit and raised awareness towards ongoing conservation efforts at the zoo and worldwide. The zoo souvenir cup design evokes the warmth of Africa and the main featured animals at the African Forest phase one: giraffes, chimps, and rhinos. The cup quickly became a collectible and huge success — raising awareness for conservation and reducing waste by allowing visitors to get discounted refills with the cup.
Designed while at the Houston Zoo for Sodexo.