Lipomassages by Marlen
Brand identity design
Rack card and marketing content
Social media graphics
Our client, Lipomassages by Marlen, is a leading specialist in the field of massage therapy, specifically focusing on lymphatic drainage and reductive massages. The company, owned and run by Marlen, has become an industry game-changer, playing a significant role in patients’ post-operative recovery. Marlen’s one-on-one therapeutic approach ensures heightened personalized care, leading to exceptional results. The quality of their services has garnered attention nationwide, with patients even traveling out of state to receive their unique, beneficial treatments.
Our goal was to create a brand experience that visually reflected her client’s experience when working with her. In creating the branding for Lipomassages by Marlen, our design approach was deeply rooted in the themes of healing, confidence, and self-love. We carefully selected a color palette that not only resonates with the healing process but also exudes a sense of confidence. The soft low-chroma tones channel a therapeutic and serene feeling to reflect a soothing recovery journey. We paired these with vibrant hues that inspire confidence and positivity, reflecting on clients’ results after their sessions. The colors and design elements evoke a sense of self-love, mirroring Marlen’s dedication to personalized, one-on-one patient care.