Loftbeeze is a hypothetical brand designed during an Adobe Live/Behance Live at the Adobe studios in San Francisco. The concept was built on the idea of sustainable practices around beekeeping in highly populated areas. The hives would be placed on building rooftops along with some greenery, and local beekeepers would harvest the honey.
During the segment, we designed the brand identity inspired by a dripping honeycomb paired with a modern yet organic typeface. After the live segment, we designed packaging for this brand identity and used it as a gift for our clients at Adobe. The packaging has ingredients that nudge the tools used during the segment, including Illustrator, Adobe Spark Page, Adobe Express (formerly Adobe Spark Post) and Photoshop.