Brandmark and identity system
Illustrations and iconography
App interface design
Social media templates
FordMomentum! (message mapping)
Offeraki is the only mobile cultural mercado dedicated to Latino and Hispanic users in the U.S. The app was created to provide a safe space for buying and selling products that reflect our community’s culture and energy—no matter our language needs.
With a purchasing power of $1.9 trillion, the Hispanic community is the largest minority market in the United States, yet we lack tech tools tailored to Latinos and Hispanics. No place felt like our casa because of limited language support and cultural representation.
Offeraki reached out to us because of our ability to accentuate and celebrate culture through our branding and design work. Our goal was to design a brand strategy that created an emphasis on our vibrancy and cultural needs and became more than just a transactional exchange. Every element of the Offeraki branding is intentional—even the interaction design among buyers/sellers within the app.
Branding with cultura
We translated Offeraki’s brand essence into visual language and cultural context, representing our diverse community through colors, custom icons, and illustrations. And to help our clients manage every aspect of their brand, we designed a 50+ page comprehensive brand guidelines with brand languages, brandmark application examples, audience empathy mapping, touchpoints, assets management, photography and illustration use, template management, and more.
Website and Social Media Templates
Offeraki is a brand that places a large emphasis on social media to reach its audience. As such, we knew that designing custom templates using Adobe Express was essential so they could maintain brand integrity and manage the templates easily.
We also wanted to make sure that the website was multilingual, so we took care to include information in English and Spanish. The end result is a website that is both informative and visually appealing. Offeraki can now reach a wider audience than ever before, and we are proud to have played a part in their success.