Brand audit and strategy
Social media template designs using Adobe Express
Email campaign templates
We were privileged to work on a project for One Earth, a global non-profit dedicated to solving the climate crisis. One Earth’s unwavering optimism is fueled by three foundational pillars of action — groundbreaking science, community-led action, and climate philanthropy. As part of their mission to make a positive impact, we worked closely with their marketing team to create branded templates to help them tell their story and communicate their conservation efforts more effectively.
At the heart of our process was a brand audit that allowed us to fully immerse ourselves in One Earth’s mission and better understand how they communicate with their audience. From there, we implemented a focused brand strategy that was designed to maximize the impact of the templates we designed. By analyzing their communication across various platforms, including their website, social media, and emails, we identified areas where their messaging could be strengthened and gaps in their current templates. Our approach not only provided strategic use of their templates, but we also found solutions to some of their existing problems they hadn’t been able to implement.
The templates in use
We designed these templates on Adobe Express and provided the team with training and resources on how to get started and how to use and access their templates. This project was made possible thanks to the collaboration with Adobe Express.