Brandmark and submarks
Brand identity system design
Petra Rolander provides strategic, generous, energetic guidance to those that struggle to find their calling or even clarity in their vision. We discovered her great passion for helping entrepreneurs who struggle to channel their potential to achieve high-value results in getting to know Petra. Her direction is structured. She activates empowerment and change to those serious about taking their lives to another level.
The core foundation of Petra’s process is listening to others and helping them develop fierce confidence to own their expertise. For the Petra Rolander branding project, we pulled in a mythical connection to a lion-inspired icon known as Aslan — the one true king of the world of Narnia. Aslan, like all lions, portrays a symbolism of wisdom, leadership, power, and being respected by others. A lion always stands tall, holding poise and composure. These are vital characteristics that Petra needed to communicate in her business to attract clients ready to build a solid foundation that would lead to confidence and results.
The shape of the icon is a mixture between an R, a speech bubble, and a subtle connection to her being an empowering and confident woman. The speech bubble connects to a part of her process that involves her coaching, not just talking.
The typography implemented a clean and legible approach inspired by a Scandinavian design approach. The tag line “unleash your vision” was a call to action that symbolized how Petra would help a client. Her clients are often unsure how to reach their goals and dreams. Petra knows how to unleash their vision and help them be confident like the lion they deserve to be.