Pets Best reached out to us to design several components to support their pet insurance company branding. Their pet insurance company was founded with the mission to end economic euthanasia. And they strive to give pet owners peace of mind regarding financial worries that may come out of owning a pet. This mission, fueled the design approach. They are the life-line for healthy pets, and help bring peace of mind to responsible pet owners in need.
The branded components include a badge/logo design for their well-known annual national contests. Aligning their brand mission with the individual significance behind each of the contests, was a priority. Yet, these needed to retain visual consistency between each design. As well as, serve as an extension to their current brand. Based on our research, most badge designs consist of sharp lines and rectangular forms. While this can sometimes represent a clean design, our goal focus was to visualize care. To do that, we infused a balance of subtle sharp lines and added more organic shapes. Furthermore, we created a visual balance by carefully considering the meaning behind each color. These logos/badge designs are now used annually in their marketing, social media, websites, and our certificate designs.
In addition to the badge designs other branded components were developed. These include: designing new business cards, branded visual assets for their newsletter and educational infographics. We also provided documentation that explains the significance behind each of their brand colors to further support their visual communication. Our goal was to further develop their pet insurance branding with new designs to support their revitalized brand.
CLIENT: Pets Best Pet Health Insurance
PROJECT COMPONENTS: Badge/logo design, business card, certificate design, infographic design, and newsletter visual assets