Red Door Group needed a brandmark that communicated their strategy towards marketing and web applications — helping clients develop high-growth in businesses.
The design strategy incorporates a treatment of the elements in the icon that represent the transition from analog to digital to structured. Together, these elements form the significance of the Red Door Group taking client ideas from paper to a digital (pixel) format that is cohesive and structured. Furthermore, it goes into visually supporting the importance of their process in marketing and planning, by examining the details to provide the best solution.
The typeface Clio was used because it resembled a digital look that also had soft/rounded letterforms. This represents their ability to shape a product from a rough idea to a complete well-rounded solution.
CLIENT: Red Door Group Marketing + IT
PROJECT COMPONENTS: Brandmark and business card
// AWARDED PROJECT //
This project was awarded a Gold award from MarCom Awards.