Run on a Mission
Brand style guide
Run on a Mission (ROAM) is a brand that encourages schools, adults and the whole community to participate in virtual runs that raise funds for a particular cause. ROAM strives to instill fun, health, and community throughout the nation.
We wanted to communicate a fun, energizing experience that brought communities and families together throughout Run on a Mission branding and identity design. The typography had elements of digital typefaces to connect to the concept of virtual runs, but we also needed to include a sense of movement and action. The words “On a Mission” use a different font so that “RUN” emphasizes the action. The icon created is a symbol that incorporates an R and a stylized symbol of a person running. The shapes in the icon support fun and action-forward feeling. This icon has a balance of simple yet clearly defining the underlying intention of ROAM.
We used bold and energizing colors that created a balance of fun, strength, and confidence. The addition of chartreuse brought the fun emotions yellow hues create, and it also pulls on nature’s connection through the green shades. Since all the events that Run on a Mission conduct are outdoors, we needed to have bold colors that stand out in outdoor environments.