She Leads Daily Magazine Design

She Leads Dai­ly is an online com­mu­ni­ty curat­ed by women for women. Their goal is to empow­er women by lead­ing raw and hon­est con­ver­sa­tions about faith and being a woman in mod­ern soci­ety. She Leads Dai­ly envi­sioned a dig­i­tal + print mag­a­zine to serves as a com­mu­ni­ca­tion ves­sel for their com­mu­ni­ty. Our goal was to deliv­er a mag­a­zine design that not only sup­port­ed their mis­sion and vision, but it served as a piece that their com­mu­ni­ty was eager to read.

We con­cep­tu­al­ized the mag­a­zine design to serve as an exten­sion of their brand. Our clients want­ed this to have a unique brand­ed look, yet, remain con­sis­tent to their brand. We incor­po­rat­ed the basic brand­ed ele­ments they had estab­lished. And we added unique typo­graph­ic treat­ments through­out the mag­a­zine. Not only was the design inspired by their mis­sion, it need­ed to fit each of the five per­sonas they were tar­get­ing. There­fore, the design became a bal­ance that would appeal to each per­sona. The beau­ti­ful pho­tog­ra­phy pro­vid­ed by Kelsey Chris­tine Pho­tog­ra­phy, allowed us to cre­ate stun­ning visu­als and devel­op a mag­a­zine that read­ers enjoyed. The mag­a­zine became a won­der­ful col­lab­o­ra­tion piece between the owner/editor in-cheif, the pho­tog­ra­ph­er and Nicte Cre­ative Design.

CLIENTShe Leads Dai­ly
PROJECT COMPONENTS: Quar­ter­ly mag­a­zine (dig­i­tal + print), Bible study