At the heart of boutique salons is a commitment to providing a client-focused experience — something that Shear Brilliance by Cedar effortlessly embodies. Nestled in Wichita, Kansas, this full-service salon exudes warmth and openness, creating a welcoming ambiance for all clients. Cedar, the owner, is a master at her craft, specializing in a range of services from coloring and cutting to perming, facial waxing, acrylic nail treatments, and manicuring.
When developing the branding for Shear Brilliance, we sought to capture the essence of this high-end boutique experience and translate it into a visual form. The brandmark incorporates a “cut” in the type as a nod to Cedar’s expertise in haircuts, while delicate letterforms add a touch of sophistication. To create depth in the designs and echo the salon’s interior, we incorporated textures throughout the designs. Our mission was to craft a brand identity that not only stood out as a boutique salon but also felt approachable and high-end, mirroring the exceptional experience that Shear Brilliance offers its clients.