Tu Eco Rebrand advertising and print materials By Nicte Creative Design


Tu Eco


Project components:

Brand­mark sys­tem
Brand strat­e­gy
Brand voice + mes­sag­ing
Brand arche­types and stylescapes

Cul­tur­al col­or psy­chol­o­gy
Iden­ti­ty system

Brand guide­lines
Pat­tern design
Cov­er fold­er design
Notepad design
Social media tem­plates
Event sig­nage
Slide deck template


GDUSA Amer­i­can Graph­ic Design Awards 

Tu Eco is com­mit­ted to empow­er­ing the Hispanic/Latino com­mu­ni­ty in San Anto­nio, Texas through per­son­al growth work­shops, sem­i­nars, and con­fer­ences in Span­ish. Tu Eco sought a rebrand from a com­pa­ny that not only spoke Span­ish — they need­ed to tru­ly under­stand the Hispanic/Latino her­itage. They reached out to us to help define their brand mes­sag­ing, strat­e­gy and to cre­ate a brand iden­ti­ty design that was cohe­sive and tru­ly aligned with the local community.


Our Methodology

Our goal with the Tu Eco rebrand was to cap­ture the vibrant and ener­getic essence of the pre­dom­i­nant­ly Mex­i­can cul­ture of San Anto­nio— with­out the cliche cul­tur­al mis­ap­pro­pri­a­tion. We defined their brand mes­sag­ing along with strate­gies on how to con­nect with the local His­pan­ic com­mu­ni­ty at an emo­tion­al level.

The end result was a design inspired by the organ­ic, yet struc­tured forms of Aztec art — paired with strate­gic use of col­or that enhanced the trans­for­ma­tion­al expe­ri­ence that Tu Eco cul­ti­vates. Each design ele­ment had a pyra­mid ref­er­ence that not only con­nect­ed to the struc­tures, it also indi­cat­ed direc­tion and growth.