Tu Eco Rebrand

Tu Eco is com­mit­ted to empow­er­ing the Hispanic/Latino com­mu­ni­ty in San Anto­nio, Texas through per­son­al growth work­shops, sem­i­nars and con­fer­ences in Span­ish. Tu Eco sought a rebrand from a com­pa­ny that not only spoke Span­ish — they need­ed to tru­ly under­stand the hispanic/latino her­itage. They reached out to us to help define their brand mes­sag­ing, strat­e­gy and to cre­ate a brand iden­ti­ty design that was cohe­sive and tru­ly aligned with the local com­mu­ni­ty.

Our goal with the Tu Eco rebrand, was to cap­ture the vibrant and ener­getic essence of the pre­dom­i­nant­ly Mex­i­can cul­ture — with­out the cliche cul­tur­al mis­ap­pro­pri­a­tion. We defined their brand mes­sag­ing along with strate­gies on how to con­nect with the local his­pan­ic com­mu­ni­ty at an emo­tion­al lev­el. The end result, was a design inspired by the organ­ic, yet struc­tured forms of Aztec art — paired with a strate­gic use of col­or that enhanced the trans­for­ma­tion­al expe­ri­ence that Tu Eco cul­ti­vates. Each design ele­ment had a pyra­mid ref­er­ence that not only con­nect­ed to the struc­tures, it also indi­cat­ed direc­tion and growth.

PROJECT COMPONENTS:
Brand­mark Sys­tem
Brand Guide­lines
Brand Voice & Mes­sag­ing
Brand Strat­e­gy
Stylescape
Iden­ti­ty Sys­tem
Pat­tern Design
Cov­er Fold­er Design
Notepad Design
Brand­ed Social Media Tem­plates
Event Sig­nage
Slide Deck Tem­plate

PROJECT AWARD:
2019 Amer­i­can Graph­ic Design Awards