Client:
Vannessa Vasquez
Project components:
Custom illustrations
Instagram content design
Instagram template designs
Vanessa Vasquez is an Emmy-nominated Mexican-American actress, activist, producer, and director. She’s known for her work as “Camila” in the original Hulu series: East Los High, The Brave, and The Fix.
Vanessa knew that she wanted to use her social media platforms as an opportunity for creativity and self-expression while raising awareness about women’s empowerment, mental health advocacy, and updates on new movies or her past films. To do that, she needed a social media design that captured her passion and inspirations.
Our Methodology
We developed a series of templates that embraced her empowered, bold Latina presence. We used shocking pink and majestic purple as our grounding colors to signify fierce confidence and women empowerment. Plus, these hues connected to her sorority Sigma Lambda Gamma.
With a series of custom illustrations, we created a reference to the subject of her content. Georgia O’keeffe inspired one of our more prominent illustrations to represent women’s empowerment. Each social media design was created to be informative and function as a conversation piece.