Yaya Well­ness is a holis­tic and inte­gra­tive inter­na­tion­al com­pa­ny that offers var­i­ous ser­vices and prod­ucts to nur­ture your body, mind, and soul. Led by Dr. Inge Ford, Yaya Well­ness pro­vides yoga and med­i­ta­tion class­es, nutri­tion and health coun­sel­ing, well­ness teas, and doula ser­vices. They have every­thing you need to live your best life.

We had designed their orig­i­nal brand­mark 10 years ago. As they expand­ed to offer new ser­vices and prod­ucts, the need for a total Yaya Well­ness rebrand became evident.

Our Methodology

The under­stand­ing of col­or psy­chol­o­gy is fun­da­men­tal to our method­ol­o­gy. Dur­ing this rebrand­ing process, we rede­fined the brand col­ors to align with the goals of Dr. Ford’s com­pa­ny and the ben­e­fits it offers. Our objec­tive was not to cre­ate a har­mo­nious col­or scheme, but rather to expand upon the inner expe­ri­ence that indi­vid­u­als have when inter­act­ing with Dr. Ford or sip­ping her teas. We estab­lished a strat­e­gy, visu­al identity,iconography sys­tem, social media tem­plates, and var­i­ous design ele­ments to assist the com­mu­ni­ca­tion to her brand as her ser­vices and goods evolved through­out her busi­ness.

We felt it was nec­es­sary to cre­ate a wel­com­ing, safe, empow­er­ing, and inspir­ing expe­ri­ence for women as Yaya Well­ness is a busi­ness found­ed by a woman of col­or. And through­out the iden­ti­ty we focused on a holis­tic con­nec­tion visu­al­ly and spir­i­tu­al­ly with the brand experience.

The Tea Packaging

Because of the great hus­tle cul­ture that has been pushed in our world, our men­tal health and over­all well­ness have suf­fered. When devel­op­ing her teas, Dr. Ford drew on her knowl­edge of nutri­tion and her abil­i­ty to con­nect with her mind and spir­it to cre­ate an expe­ri­ence.

There are three dif­fer­ent sea­son­al tea blends avail­able from Yaya Teas. Each one is entire­ly nat­ur­al and con­tains no addi­tion­al preser­v­a­tives. We designed each tea box in such a way that the col­ors cor­re­spond with the sen­sa­tions you would have when drink­ing each mix. Each con­tain­er includ­ed a major lead­ing hue that con­tributed to the over­all atmos­phere as well as the expe­ri­ence. The spir­i­tu­al pur­ple is for the sooth­ing mix­tures that will relax and set­tle your mind and soul. The spicy pink will revi­tal­ize and encour­age your well-being. The revi­tal­iz­ing turquoise will bright­en and raise both your spir­it and your mind.

Branded Templates with Adobe Express

Dr. Ford need­ed an effec­tive way to pro­mote her brand across social media and print, but she need­ed a tool that allowed her to make updates and edits eas­i­ly. We designed tem­plates to sup­port the mar­ket­ing efforts of Yaya Well­ness using Adobe Express. 

Every tem­plate is eas­i­ly acces­si­ble for her to update and edit on her phone or desk­top and includes all the brand assets we cre­at­ed for her. Now, all she has to wor­ry about is spread­ing her brand mes­sage, using a tool that enables her busi­ness to thrive.