Dr. Inge Ford – Yaya Wellness
Maya Ford – FordMomentum!
Tea packaging designs
Social media templates on Adobe Express
Brand style guide
Yaya Wellness is a holistic and integrative international company that offers various services and products to nurture your body, mind, and soul. Led by Dr. Inge Ford, Yaya Wellness provides yoga and meditation classes, nutrition and health counseling, wellness teas, and doula services. They have everything you need to live your best life.
We had designed their original brandmark 10 years ago. As Yaya Wellness expanded to offer new services and products, the need for a rebrand became evident.
The understanding of color psychology is fundamental to our methodology. During this rebranding process, we redefined the brand colors to align with the goals of Dr. Ford’s company and the benefits it offers. Our objective was not to create a harmonious color scheme, but rather to expand upon the inner experience that individuals have when interacting with Dr. Ford or sipping her teas. We established a strategy, visual identity,iconography system, social media templates, and various design elements to assist the communication to her brand as her services and goods evolved throughout her business.
We felt it was necessary to create a welcoming, safe, empowering, and inspiring experience for women as Yaya Wellness is a business founded by a woman of color. We felt it was essential to convey a holistic connection visually and spiritually in this experience.
The Tea Packaging
Because of the great hustle culture that has been pushed in our world, our mental health and overall wellness have suffered. When developing her teas, Dr. Ford drew on her knowledge of nutrition and her ability to connect with her mind and spirit to create an experience.
There are three different seasonal tea blends available from Yaya Teas. Each one is entirely natural and contains no additional preservatives. We designed each tea box in such a way that the colors correspond with the sensations you would have when drinking each mix. Each container included a major leading hue that contributed to the overall atmosphere as well as the experience. The spiritual purple is for the soothing mixtures that will relax and settle your mind and soul. The spicy pink will revitalize and encourage your well-being. The revitalizing turquoise will brighten and raise both your spirit and your mind.
Branded Templates with Adobe Express
Dr. Ford needed an effective way to promote her brand across social media and print, but she needed a tool that allowed her to make updates and edits easily. We designed templates to support the marketing efforts of Yaya Wellness using Adobe Express.
Every template is easily accessible for her to update and edit on her phone or desktop and includes all the brand assets we created for her. Now, all she has to worry about is spreading her brand message, using a tool that enables her business to thrive.