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If we sell to the world, we sell to no one. When people feel like you truly take the time to understand their needs and frustrations, you are bound to give your clients a more enriching and memorable experience.
Determining your ideal client can feel like an odd process, but you must push through! Not only does this save you a lot of time, since you know who you are speaking to, but it will also allow you to gain a deeper understanding about your ideal client's needs. And we're talking about real people here! Not made up imaginary unicorn-avatars posing as humans.
Learn how to TRULY understand your ideal client with the help of empathy mapping
IN THIS EDITABLE WORKBOOK YOU WILL LEARN:
- Why you should create an ideal client based on a real person not avatars
- Strategies to help you gain a deeper understanding of their pain points through what they say
- How empathy mapping will help you improve your marketing efforts
- How to implement what you learned to make your ideal clients feel truly understood
- Why you should also create a red-flag client
This 12-page workbook also includes insight on how to go about this process of discovery and definition. And is delivered with two editable worksheets.
YOU WILL LOVE THIS WORKBOOK IF
- You are ready to attract your ideal clients
- You are a business serious about growing your brand
- You want to learn how to captivate your audience by showing you understand them
- You are a business serious about growing your brand
THIS WORKBOOK IS NOT FOR YOU IF
- You expect to see results in one week
- You don’t want to put in a conscious effort
- You think worksheets and planning are boring
