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Shifting to the business of life book cover

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Shift­ing to the Busi­ness of Life is a book that is meant to pre­pare you with the jour­ney of life in the tran­si­tion from youth to adult.

To sup­port this direc­tion we used col­ors and an image of an old­er man and a young adult walk­ing on a path. This path runs into the open, where uncer­tain­ty lies ahead. The old­er man is the young man’s guide — sym­bol­iz­ing the wis­dom found in this book. The clothes the old­er man is wear­ing are com­fort­able and his back­pack serves as the tools to pre­pare his son for what lies ahead.

CLIENT: Janet M. Nast, author
PROJECT COMPONENTS: Brand­mark, busi­ness card, mail­er, sig­nage and brand guidelines

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