Shifting to the business of life book cover
Shifting to the Business of Life is a book that is meant to prepare you with the journey of life in the transition from youth to adult.
To support this direction we used colors and an image of an older man and a young adult walking on a path. This path runs into the open, where uncertainty lies ahead. The older man is the young man’s guide — symbolizing the wisdom found in this book. The clothes the older man is wearing are comfortable and his backpack serves as the tools to prepare his son for what lies ahead.
CLIENT: Janet M. Nast, author
PROJECT COMPONENTS: Brandmark, business card, mailer, signage and brand guidelines
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