Tools every small business must have, small business week, small business, small business tools, managing a small business, branding a small business, diy design tools

7 Tools Every Small Business Must Have

Own­ing a small busi­ness is not easy! In hon­or of small busi­ness week, we want­ed to share some things we...

Universal language beyond words, emojis, Pepsimoji campaign, Pepsi emojis, visual communication

Universal Language Beyond Words

Lan­guage is a uni­ver­sal pow­er in which we com­mu­ni­cate. It’s diver­si­ty spans across coun­tries, tribes, com­mu­ni­ties and nations. Our com­mu­ni­ca­tion...

Visual communication, branding tips, how to strengthen your brand

Is Your Visual Communication Falling Short?

We all know that visu­al com­mu­ni­ca­tion plays an impor­tant role in your brand. How­ev­er, there are also times when you...

2018 pantone color of the year, color trends, color palettes, green color palettes, color theory, Pantone colors, Pantone color of the year, green, green color combinations, color ideas, how to select colors for your brand

Emotional Branding and Color

We all know it’s a com­pet­i­tive world out there. Stay­ing top of mind as a brand is ever more cru­cial....

color data, color statistics, color palettes, green color palettes, color theory, Pantone colors, Pantone color of the year, green, green color combinations, color ideas, how to select colors for your brand, Nicte Creative Design, infographics

Cultural Influences Connected to Color

Did you know that cul­tur­al influ­ences con­nect­ed to col­or can influ­ence our per­cep­tion? Our loca­tion, reli­gion, sex — even how...

Graphic design, visual marketing, graphic design is not marketing

Graphic Design is Not Marketing

Graph­ic Design is not mar­ket­ing. Though this state­ment may ruf­fle some feath­ers, read on to learn why… In mar­ket­ing you...

branding, branding copyrights, Poo-Pourri lawsuit, branding copycats

When Branding Brilliance Inspires Imitation

Every brand can cre­ate an inno­va­tion that also solves a prob­lem. Some­times, that prob­lem lies behind closed doors where ladies would...

color palettes, green color palettes, color theory, Pantone colors, Pantone color of the year, green, green color combinations, color ideas, how to select colors for your brand

2017 Color Trends That Influence Consumers

We know peo­ple are deeply affect­ed and influ­enced by col­or — both psy­cho­log­i­cal­ly and emo­tion­al­ly. Col­or has mean­ings that come...

advertising in the holidays, black friday ads, holiday advertising

Advertising for the Holidays

It’s that time of the year where brands put their best deals for­ward with adver­tis­ing for the hol­i­days! Com­ing up...

design, branding, strategic design, small business branding

Why Brands Need to Design with a Why

Com­pa­nies and design­ers need to STOP focus­ing on just mak­ing things pret­ty. Apply­ing con­cep­tu­al and strate­gic design — and one that...

design, branding, strategic design, small business branding, color theory, brand colors

The Purchase Power of Color

As visu­al crea­tures, we nat­u­ral­ly cre­ate con­nec­tions between brands and their col­or. Star­bucks has their green (PMS 3425 to be exact),...

Branding, Design strategy, Trends

How Trends Can Serve or Fail Your Branding Process

It’s easy to see how cur­rent trends can be a big influ­ence when in the process of cre­at­ing or reshap­ing your...

Game of Thrones, Branding, Title Credits

Game of Thrones: Title Credits — A Designer’s Dream!

Anoth­er in NCD’s series study­ing design in movies, tele­vi­sion and com­mer­cials. Besides being fun, if you are pro­mot­ing a prod­uct, brand­ing...

Dogs on Deployment, Dog logos, Pet branding, Pet logos, animal logos, service dog logo, dog trainer logo, dog illustration

Brand guidelines & why you NEED them

Brand guide­lines serve as a pow­er­ful tool for your busi­ness to help you estab­lish brand con­ti­nu­ity. They help you estab­lish...

How To Avoid the Pitfalls of Cheap Creative Work

Under­stand­ing the impor­tance of invest­ing in your busi­ness can help you avoid the poten­tial pit­falls and con­se­quences of going the cheap...

The New Look for Instagram

If you haven’t seen it yet, Insta­gram intro­duced their new look. And the com­mu­ni­ty is already shar­ing their opin­ions about...

5 most common design mistakes on social media

5 common design mistakes on social media

While your copy may be very valu­able, humans will be attract­ed to visu­als first. If their inter­est is peaked, they...

Purchasing power and engagement are a result of supporting images and design

How Investing in Design Drives Profitable Returns

When invest­ing in the ser­vices of a design firm, you may ques­tion how that can tru­ly affect your bot­tom line....

The Power of Brand Continuity

The Power of Brand Continuity

By Rochelle Joseph. Har­ness the pow­er of brand con­ti­nu­ity in 2016! Many of our clients come to Nicte Cre­ative Design...

How Company Culture Strengthens a Brand

By Rochelle Joseph. This is part of a series on col­or, brand­ing and reflect­ing it not just through­out col­lat­er­al but with­in...

5 Ways to Improve Your Typography in Your Marketing

Typog­ra­phy is like cook­ing a beau­ti­ful and deli­cious cake. If your cake turns out ugly, peo­ple may not want to...

Branding, Business Culture and Inc. 5000

We recent­ly got back from the Inc. 5000 con­fer­ence in Orlan­do, Flori­da. Three days of intense insight allowed us to...

The Importance of Color in Branding

We’re wired to be affect­ed by col­or. Stud­ies show that col­ors nat­u­ral­ly affect our bio­chem­istry, for exam­ple: blues and greens...

Image source from CreativeBloq.com

The secrets behind famous logos

Have you ever won­dered why logos have a par­tic­u­lar design ele­ment, col­or or type style? Pho­tog­ra­phy source for pho­to above:...