Stereotyping is Long Gone Marketing to Women has certainly changed throughout time. Most women no longer dream of pink dresses...
Owning a small business is not easy! In honor of small business week, we wanted to share some things we...
Language is a universal power in which we communicate. It’s diversity spans across countries, tribes, communities and nations. Our communication...
We all know that visual communication plays an important role in your brand. However, there are also times when you...
We all know it’s a competitive world out there. Staying top of mind as a brand is ever more crucial....
Did you know that cultural influences connected to color can influence our perception? Our location, religion, sex — even how...
Graphic Design is not marketing. Though this statement may ruffle some feathers, read on to learn why… In marketing you...
Every brand can create an innovation that also solves a problem. Sometimes, that problem lies behind closed doors where ladies would...
We know people are deeply affected and influenced by color — both psychologically and emotionally. Color has meanings that come...
It’s that time of the year where brands put their best deals forward with advertising for the holidays! Coming up...
Companies and designers need to STOP focusing on just making things pretty. Applying conceptual and strategic design — and one that...
As visual creatures, we naturally create connections between brands and their color. Starbucks has their green (PMS 3425 to be exact),...
It’s easy to see how current trends can be a big influence when in the process of creating or reshaping your...
Another in NCD’s series studying design in movies, television and commercials. Besides being fun, if you are promoting a product, branding...
Brand guidelines serve as a powerful tool for your business to help you establish brand continuity. They help you establish...
Understanding the importance of investing in your business can help you avoid the potential pitfalls and consequences of going the cheap...
If you haven’t seen it yet, Instagram introduced their new look. And the community is already sharing their opinions about...
While your copy may be very valuable, humans will be attracted to visuals first. If their interest is peaked, they...
When investing in the services of a design firm, you may question how that can truly affect your bottom line....
By Rochelle Joseph. Harness the power of brand continuity in 2016! Many of our clients come to Nicte Creative Design...
By Rochelle Joseph. This is part of a series on color, branding and reflecting it not just throughout collateral but within...
Typography is like cooking a beautiful and delicious cake. If your cake turns out ugly, people may not want to...
We recently got back from the Inc. 5000 conference in Orlando, Florida. Three days of intense insight allowed us to...
We’re wired to be affected by color. Studies show that colors naturally affect our biochemistry, for example: blues and greens...
Have you ever wondered why logos have a particular design element, color or type style? Photography source for photo above:...
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